Maruti Suzuki ARENA celebrates 3 years of Tailor-made experiences
Adding another milestone to the charts, Maruti Suzuki celebrates three magnificent years of its newest retail channel ARENA. Over the last three years, Maruti Suzuki has further strengthened its strong network of over 2,300 sales outlets in India with 745 Maruti Suzuki ARENA showrooms, spread across the country.
Launched in 2017, Maruti Suzuki ARENA provides a digitized, seamless and connected car buying experience to its young, dynamic and tech savvy customers. With a core focus of providing dynamic value, Maruti Suzuki ARENA has continually evolved and grown with its audience. Maruti Suzuki ARENA showrooms equipped with state-of-the-art modern gadgets allow customers to customize and get detailed information digitally about the specifications and attributes of Maruti Suzuki products.
Speaking on the success of ARENA, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said,“Maruti Suzuki ARENA was launched after listening to and meeting the expectations of a modern, dynamic and young audience.Celebrating its third anniversary today fills all of us with great pride as it marks a transformation of our network and is testimony of our commitment to customer satisfaction – the single-largest motivation behind our expansion, innovation and design. We are delighted to celebrate over 745 Maruti Suzuki ARENA showrooms and look forward to offer more revolutionary customer car buying experiences.”
Driven by the idea of providing a Tailor-made experience, customers are encouraged to explore the world of Maruti Suzuki ARENA. Customers are provided with a seamless offline to online transition, from showrooms to the intuitive and streamlined website that averages 6.48 million visits a month. At showrooms, the touch-screen navigation portal remembers customer preferences and the customization options offered by i-Create allows customers to design the car.
All Maruti Suzuki ARENA showrooms are not only equipped with the best of technology, they are also designed to make customers completely comfortable. Customers’ experiences are further enhanced by the friendly and helpful Relationship Managers, Owner’s Lounge and a Cafe Consultation Zone, once again reinforcing Maruti Suzuki’s determination to serve their customers well and effectively.
Maruti Suzuki ARENA showrooms have gone beyond keeping customers comfortable but also keeping them safe by enforcing strict sanitization SOPs across the country. Maruti Suzuki ARENA’s portfolio includes Maruti Suzuki’s flagship range of products like Alto, S-PRESSO, WagonR, Celerio, CelerioX, Swift, Dzire, Vitara Brezza and Ertiga.