Renault Drives On Success Of Triber
Renault has revealed the TRIBER EASY-R AMT at the Auto Expo 2020. Renault TRIBER EASY-R AMT was unveiled by Fabrice Cambolive, SVP, Chairman of Africa-Middle-East-India-Pacific Region, Groupe Renault and Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations. Renault TRIBER EASY-R AMT will be launched in the first half of this year.
The outcome of a joint project between Renault teams in India and France, Renault TRIBER was specifically designed keeping in mind opportunities for innovative products in the Indian market. Renault TRIBER has offered an unmatched value proposition to customers looking at a less than 4 meter car. Renault TRIBER has stood out as being a super-spacious, ultra-modular, affordable, fuel-efficient vehicle with attractive interiors which boasts of many modern and practical features in less than 4 meters.
With the EASY-R AMT option, Renault will take forward the key USPs of TRIBER being a Flexible, Attractive & Affordable offering. Flexible, in terms of providing customers the enhanced comfort of city and highway driving. Attractive, by the EASY-R technology with Traffic Assist which allows you to comfortably navigate in heavy traffic conditions. Affordable, by the fact that it will offer superior fuel efficiency and will be competitively priced.
“With Renault TRIBER, our commitment was to launch a car that would redefine the conventional notions of the Indian automotive industry. Renault TRIBER has changed the rules in terms of space and modularity, targeted at a wide set of customers across segments, led by the B-segment. It also gave us the opportunity to be present in the largest and the fastest growing segment of the Indian automobile market. It is very motivating to see the outstanding response from customers and today we will take another step forward in the TRIBER journey with the reveal of the Renault TRIBER EASY-R AMT,” said Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations.
“Looking at evolving customer preferences, the AMT technology is becoming a popular choice across segments and we are happy to build on our portfolio with the Renault TRIBER EASY-R AMT. We will continue our pursuit of growth in 2020, led by a strong product plan and a strategic and collaborative approach with all our partners. We look forward to welcoming more customers into the Renault family as we endeavour to substantially build our presence in India,” added Mamillapalle.
Renault TRIBER EASY-R AMT comes fitted with the ENERGY engine – a 1.0-liter petrol engine, offering a great balance between performance and fuel economy, with low total cost of maintenance.
RENAULT TRIBER: CONTRIBUTING TO RENAULT’S SURGE IN VOLUMES IN INDIA Renault TRIBER is an attractively designed, sturdy, versatile, spacious and modular vehicle which also achieves the feat of accommodating one to seven adults in comfort in less than 4 meters. Renault TRIBER is the result of a complete analysis of customers’ expectations in India which offers unbeatable flexibility. Renault TRIBER offers best level seating space in all rows and offers 625L boot space – the largest boot capacity of its category, in five-seater configuration. Renault TRIBER is built with best level safety features including its class leading offering of 4 airbags.
Renault TRIBER has already established itself as a breakthrough concept and has seen tremendous acceptance amongst a wide set of car buyers. With more than 28,000 TRIBERs already sold in India, Renault has commenced the exports of TRIBER to South Africa and the SAARC region. Renault will continue this growth momentum and expand the exports of TRIBER to other parts of Africa and the SAARC region, alongside growing the TRIBER family in India.
The launch of Renault TRIBER together with the new Renault DUSTER and Renault KWID has ensured that Renault is progressing despite the challenging macro-economic environment in India. Renault is the only brand growing over the last calendar year with sales of 88,869 units, enabling a growth of 7.9% over last year. Renault also exported more than 13,500 cars in 2019.
Renault has also expanded its network reach to more than 370 sales and 450 service touchpoints, that include 257 service workshops and 215 locations covered through Workshop On Wheels. This is in support of keen focus on growing its presence in rural areas as part of Renault expansion plans.
With a developing product portfolio, increasing network and clear strategic direction, Renault is taking concerted efforts to grow the brand in India, which is an important market for the Group’s global expansion plans.