Volkswagen Ramps Up Service In Pre-Owned Cars Segment
Volkswagen Passenger Cars has announced the launch of its digitally integrated service outlets for pre-owned cars – Das WeltAuto Excellence Centres through virtual inauguration of 5 outlets in a day across key cities of Coimbatore, Hyderabad, Bangalore, Cochin and Thrissur. Through this initiative, the brand aims to strengthen its one-stop solution to buy, sell or exchange certified pre-owned cars by providing unique retail and customized services. Customers can avail a bouquet of features including professional car evaluation, special finance offer, unique accessory packages and hassle-free transfer.
The DWA facilities offer buying, selling or exchange of multi-brand pre-owned cars for a smooth, transparent and safe experience. A holistic business offering and brand promise of providing competitively priced used cars, thoroughly checked and certified along with offering genuine accessories, service and warranty packages (up to 12 months), insurance and financial support to prospective customers. Each pre-owned vehicle undergoes a thorough scrutiny basis a comprehensive 160-point checklist and certified post successful completion of due diligence process and inspection by a third-party inspector. With an extensive reach of 105 outlets in India, DWA is a one-stop solution that offers a strong value proposition in the organized pre-owned segment that enables customers to fulfill their need for accessible, individual mobility.
The brand has enabled digitization across DWA Excellence Center for a seamless and contactless experience. Prospective customers can immerse in a complete digital experience that ranges from integrated online buying or selling on the DWA website to self-valuation of car through the Das WeltAuto Valuator app. The unique mobile application offers swift and transparent valuations basis the algorithms given by the ‘Indian Blue Book’.
Volkswagen aims to offer a digitally enabled, professionally managed, value for money proposition to customers looking for individual mobility options. In line with this, Volkswagen will introduce 17 DWA Excellence Center by 2021, which will be based on stringent internal guidelines. In addition, the brand also conducts thorough verification and internal audits to ensure smooth functioning of DWA Excellence Center.
Commenting on this initiative, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “Customer experience is at the core of our brand philosophy and with the introduction of DWA Excellence Center, we believe we will be catering to the ever-evolving pre-owned car segment. Our aim is to offer customized services, provide customers with peace of mind by making the process of buying, selling or exchanging pre-owned cars effortless and hassle-free.”
Staying true to its brand philosophy, the DWA Excellence Center is built on Volkswagen’s 10 pillars ranging from professional consultation and expert advice by DWA Relationship Manager, Road-Side Assistance program, test drive, vehicle customization and service support throughout the ownership period.