Advancing Women’s Workforce Inclusion is Key to Unlocking Real Estate Growth in India, Reveals Research Report ‘Concrete Change

• 
  
  The
  report
  “Concrete
  Change:
  A
  Study
  of
  the
  Economic
  Impact
  of
  Better
  Pay
  Parity
  &
  Inclusion
  of
  Women
  in
  Real
  Estate”
  was
  jointly
  published
  by
  Max
  Estates
  Limited
  (Max
  Estates)
  and
  In
  Tandem
  Global
  Consulting
  (ITGC).

• 
  
  Women
  make
  up
  only
  7
  million
  out
  of
  57
  million
  people
  employed
  in
  Indian
  real
  estate.

• 
  
  The
  research
  report
  calls
  out
  several
  actions
  that
  can
  be
  undertaken
  to
  drive
  inclusion
  by
  expanding
  pay
  parity
  beyond
  unskilled
  roles,
  creating
  pathways
  for
  upskilling
  and
  career
  advancement,
  ensuring
  safe
  and
  respectable
  work
  environments,
  supporting
  work
  life
  balance
  through
  policy
  and
  leadership
  commitment
  to
  gender
  equity. 

Addressing
gender
disparities
in
real
estate
could
unlock
significant
economic
benefits,
boosting
productivity,
innovation,
and
profitability,
reveals
a
latest
industry
report,
Concrete
Change:
A
Study
of
the
Economic
Impact
of
Better
Pay
Parity
&
Inclusion
of
Women
in
Real
Estate.

Concrete
Change

With
only
7
million
women
among
57
million
real
estate
employees
in
India,
the
industry
has
a
long
way
to
go
in
achieving
inclusivity.
As
a
pioneer
in
the
Indian
real
estate
sector,
Max
Estates
is
leading
the
conversation
on
gender
inclusion,
recognizing
that
a
diverse
workforce
is
critical
to
long-term
industry
growth
and
resilience.
This
report
underscores
the
business
case
for
inclusion,
urging
industry
leaders
to
take
tangible
steps
toward
progress.

“A
nation’s
true
potential
is
realized
when
its
women
are
empowered
to
contribute
fully.
For
India
to
achieve
its
‘Viksit
Bharat’
vision,
women
must
play
a
pivotal
role.
With
real
estate
set
to
contribute
5-6
trillion
dollars
to
the
economy
by
2047,
women’s
inclusion
is
vital.
They
bring
insights
into
consumer
preferences,
design
sensibilities,
empathy,
resilience,
and
collaboration,
shaping
communities
with
care
and
creativity.
At
Max
Estates,
we
are
dedicated
to
fostering
this
change,
building
a
future
that
is
inclusive
and
transformative,”
said

Sahil
Vachani,
MD
and
Vice
Chairman,
Max
Estates.

The
study
has
received
widespread
support
and
recognition
including
Sh.
Manohar
Lal,
Union
Minister
of
MoHUA,
Smt.
D
Thara,
Add.
Secretary,
MoHUA
and
other
industry
leaders.
Insights
were
gathered
through
in-depth
interviews
and
a
survey
of
over
100
participants,
including
construction
workers,
policymakers,
corporate
leaders,
and
industry
bodies. 

 
“The
impact
of
including
50%
of
the
population
in
the
workforce
extends
beyond
100%
on
the
economy.
In
real
estate,
this
formula
can
be
implemented
with
more
work
on
enabling
policies,
greater
inclusion,
and
maintaining
respectful
pay
parity.
Our
research
quantifies
these
economic
gains
in
both
the
short
and
long
term,”
said

Shormishtha
Ghosh,
Founder-MD,
In
Tandem
Global
Consulting.

The
report
not
only
highlights
the
challenges
but
also
provides
actionable
steps
that
can
drive
change
across
the
industry,
policy,
and
beyond.

”

At
Max
Estates,
we
believe
that
fostering
inclusivity
within
the
industry
requires
a
collective
effort,”
said

Rishi
Raj,
COO,
Max
Estates.
“The
industry
at
large
can
consider
initiatives
such
as
collaborating
with
academic
institutions
to
integrate
real
estate
modules
into
their
curricula,
leveraging
technology
to
upskill
women
at
the
blue-collar
level
and
support
their
transition
into
skilled
roles,
and
conducting
training
programs
to
build
workplace
cultures
that
embrace
diversity
and
equity.
We
are
actively
exploring
these
avenues
to
lead
by
example
and
contribute
to
shaping
a
more
inclusive
and
dynamic
future
for
the
industry,”

Rishi
added.

The
launch
of
this
report
marks
the
start
of
a
broader
movement
toward
gender
inclusion
in
real
estate.
Max
Estates
and
ITGC
invite
industry
leaders
to
collaborate
and
turn
insights
into
action-laying
the
foundation
for
Concrete
Change.

To
download
the
report,
click
on
the
link:

Concrete
Change

About
Max
Estates
Limited
Established
in
2016,
Max
Estates
Limited
is
a
leading
Real
Estate
developer
in
the
NCR
region.
With
the
purpose
of
‘Enhancing
Quality
of
Life
through
spaces
it
creates,’ it
has
chosen
to
create
premium
commercial
and
residential
spaces
in
Delhi
NCR.
The
company
has
developed
a
very
well
diversified
portfolio
of
real
estate
across
the
two
asset
classes
in
Delhi
NCR
and
in
this
pursuit
has
partnered
with
New
York
Life
Insurance
Company
(NYL)
particularly
for
commercial
office
platform. 

Its
marquee
delivered
projects
include
a
one-of-its-kind
commercial
office
space
Max
Towers,
on
the
edge
of
South
Delhi
that
opened
its
doors
in
2019,
Max
House
–
a
re-development
of
office
campus,
Max
Square,
located
on
a
primary
office
vector
–
Noida
Expressway
and,
222
Rajpur,
a
luxury
residential
villa
community
on
Rajpur
Road,
Dehradun.

It
has
two
under
construction
commercial
office
projects
–
Max
Square
Two,
adjacent
to
Max
Square
and
a
project
located
on
main
Golf
Course
Extension
Road
marking
its
entry
in
commercial
office
segment
in
Gurugram. 

On
the
residential
front,
the
company
has
successfully
launched
and
sold
its
both
phases
of
its
first
project
in
Delhi
NCR,
Estate
128
in
Noida,
which
is
currently
under
construction.
It
also
has
successfully
launched
and
sold
its
second
project,
Estate
360
in
Gurugram
– Delhi
NCR’s
first
intergenerational
community
at
scale-in
the
second
half
of
CY
2024
in
Gurugram.
Max
Estates
also
has
a
real
estate
services
&
management
company
– Max
Asset
Services.
Max
Estates
Limited
is
listed
on
NSE
and
BSE.

About
In
Tandem
Global
Consulting
Limited

In
Tandem
Global
Consulting
is
a
dynamic,
new-age
consultancy
headquartered
in
Gurugram,
India,
offering
a
comprehensive
range
of
advisory
services
to
clients
across
the
globe.
Our
expertise
spans
Fundraising,
International
Business
Development,
Government
Relations,
Public-Private
Partnership
(PPP)
structuring,
Research,
and
more. 

At
the
heart
of
our
approach
is
a
deep
commitment
to
research
and
knowledge-driven
strategies.
We
provide
cutting-edge
Business
and
Financial
Modelling,
Go-to-Market
Strategies,
Market
Projections,
Positioning,
and
Market
Research,
enabling
our
clients
to
make
informed,
strategic
decisions.
Our
advisory
services
are
rooted
in
data,
analytics,
and
industry
insights,
ensuring
that
we
deliver
solutions
that
are
both
relevant
and
precise.

At
In
Tandem
Global
Consulting,
we
believe
in
the
power
of
synergy.
Through
collaboration
and
working
in
tandem,
we
create
value
and
unlock
new
opportunities
for
sustainable
growth.

Safe
Harbor
Statement

Statements
in
this
document
relating
to
future
status,
events,
or
circumstances,
including
but
not
limited
to
statements
about
plans
and
objectives,
the
progress
and
results
of
research
and
development,
potential
project
characteristics,
project
potential
and
target
dates
for
project
related
issues
are
forward-looking
statements
based
on
estimates
and
the
anticipated
effects
of
future
events
on
current
and
developing
circumstances.
Such
statements
are
subject
to
numerous
risks
and
uncertainties
and
are
not
necessarily
predictive
of
future
results.
Actual
results
may
differ
materially
from
those
anticipated
in
the
forward-looking
statements.
The
company
assumes
no
obligation
to
update
forward-looking
statements
to
reflect
actual
results
changed
assumptions
or
other
factors.