Asian Paints Unveils Chromacosm: The World’s Largest Architectural Colour System

Asian
Paints,
a
global
player
in
paint
and
colour
technology,
proudly
announces
the
launch
of
Asian
Paints
Chromacosm-the
world’s
largest
architectural
colour
system.
Featuring
over
5,300
unique
shades,
it
is
set
to
revolutionise
the
way
architects,
designers
and
industry
professionals
engage
with
colour.

Asian
Paints
Chromacosm
installation
by
artist
Suchi
Reddy 

To
celebrate
the
launch
of
Chromacosm,
Asian
Paints
has
collaborated
with
renowned
architect
and
artist
Suchi
Reddy,
founder
of
the
New
York-based
Reddymade
studio,
known
for
her
innovative
and
human-centric
approach
to
design.
Together
with
Asian
Paints,
Reddy
has
conceptualized
and
created
an
art
installation
that
encapsulates
her
interpretation
of
Chromacosm
–
an
artistic
exploration
of
the
infinite
universe
of
colour. 

Asian
Paints
Chromacosm
book

This
striking
work
features
a
series
of
rods
that
transition
from
black
to
vivid
colour,
representing
a
totality
of
colour.
Inspired
by
a
dimensional
colour
study,
this
installation
transforms
colour
into
a
tangible
3D
experience,
offering
viewers
a
profound
exploration
of
Chromacosm’s
possibilities.
Reddy’s
installation
will
be
unveiled
at
a
press
conference
on
December
17,
2024,
and
later
be
on
display
for
public
viewing
at
the
Architecture
and
Design
Film
Festival
at
NCPA,
Mumbai
from
January
9
to
12,
2025.
For
over
a
decade,
Asian
Paints
has
been
documenting
colour
in
India
in
the
form
of
still
photography,
oral
storytelling
and
film,
through
the
lens
of
traditional
craft
practices.
From
the
deep
indigos
of
Ajrakh
to
the
bold
maroons
of
Kalamkari,
Asian
Paints
has
drawn
inspiration
from
the
exquisite
work
of
artisans
and
the
everyday
life
of
the
Indian
people.
This
mapping
and
exploration
of
colour
in
India
has
informed
the
diversity
of
our
library
of
colours
–
the
Asian
Paints
Chromacosm.

A
Milestone
in
Colour
Innovation
Over
seven
decades,
Asian
Paints
has
developed
significant
technical
expertise
and
visual
acuity
in
the
realm
of
the
science
of
colour. 

Recognizing
the
industry’s
need
for
an
expansive
yet
unified
colour
repository,
Asian
Paints
has
created
a
streamlined
system
by
using
a
combination
of
algorithmic
and
visual
methods,
with
over
5300
shades
arranged
by
hue
and
depth.
One
of
the
key
features
of
Chromacosm
is
its
ability
to
present
all
nuances
of
a
given
colour
family,
from
the
lightest
to
the
darkest
in
intensity
and
saturation.
This
allows
designers
to
view
and
compare
every
shade
within
a
colour
family
at
a
single
glance,
streamlining
the
decision-making
process
and
ensuring
that
the
final
selection
aligns
perfectly
with
the
designer’s
vision.

Asian
Paints
Chromacosm’s
Impact
on
the
Industry
The
launch
of
Asian
Paints
Chromacosm
as
the
world’s
largest
collection
of
paint
colour
marks
a
significant
milestone
in
the
architecture
and
interior
design
industry
globally.
As
a
proud
Make
in
India
initiative,
it
stands
as
a
testament
to
India’s
growing
creative
representation
on
the
global
stage.
This
comprehensive
colour
system
empowers
architects,
designers
and
industry
professionals
to
push
the
boundaries
of
design,
and
explore
and
implement
their
creative
visions
with
greater
precision
and
confidence.

“The
creation
of
Chromacosm
is
a
reflection
of
our
commitment
to
creativity
and
excellence
in
the
field
of
colour
technology,”
says,

Amit
Syngle,
MD
and
CEO
Asian
Paints.
“With
over
5300
shades,
the
repository
offers
a
level
of
precision
and
variety
that
has
never
been
seen
before
in
the
industry,
and
will
revolutionise
the
way
architects
and
designers
approach
colour
selection,
providing
them
with
an
unparalleled
range
of
options
to
bring
their
creative
visions
to
life,
and
offer
myriad
colour
choices
for
the
discerning
customer.“

Seven
Decades
of
Colour
Innovation
Since
its
inception
in
1942,
Asian
Paints
has
been
India’s
largest
and
most
trusted
paint
company,
with
a
legacy
of
intrinsic
expertise
in
colour.
Today
Asian
Paints
has
grown
to
a
global
leader
for
paints,
wall
coverings,
coatings
and
texture
finishes,
and
home
décor
along
with
home-improvement
solutions,
operating
in
over
15
countries
and
serving
millions
of
customers
worldwide.
Renowned
for
its
innovation
and
deep
understanding
of
colour
technology,
Asian
Paints
offers
an
extensive
range
of
products
for
both
decorative
and
industrial
use.
From
revolutionising
home
decor
to
pioneering
architectural
finishes,
Asian
Paints
has
consistently
set
industry
standards
with
its
cutting-edge
solutions,
a
customer-centric
approach,
and
a
strong
commitment
to
sustainability.
Their
dominance
is
evident
in
their
extensive
global
network,
continuous
investment
in
research
and
development,
and
a
portfolio
that
caters
to
diverse
needs-from
homeowners
to
large-scale
infrastructure
projects.

Chromacosm
the
Installation
– A
note
from
the
Artist,
Suchi
Reddy
Designed
as
a
meditation
on
colour
in
three
dimensions,
and
inspired
by
ancient
tantric
paintings,
Chromacosm
is
an
experiential
journey
through
the
cosmos
of
colour.
The
installation
references
the
coming
together
of
all
colours,
which
in
paint,
becomes
black
and
in
light
becomes
white.
Here,
the
viewer
is
invited
to
walk
through
and
around
a
forest
of
vertical
reeds
experiencing
over
2000
shades
of
colour
that
emerge
and
recede
back
to
black. 

Launched
to
commemorate
the
unveiling
of
the
world’s
largest
paint
library,
created
by
Asian
Paints,
Chromacosm
is
an
ode
to
dimensional
colour.

About
Asian
Paints
Limited
Since
its
foundation
in
1942,
Asian
Paints
has
come
a
long
way
to
become
India’s
leading
and
Asia’s
second
largest
paint
company,
with
a
consolidated
turnover
of
Rs. 34,489
crores
(Rs. 345
billion).
It
continues
to
uplift
spaces,
transcend
the
boundaries
of
colour
&
design,
creating
a
positive
impact
in
the
lives
of
customers.
The
organization
operates
in
15
countries
and
has
27
paint
manufacturing
facilities
in
the
world,
servicing
consumers
in
over
60
countries.
Asian
Paints
has
always
been
a
leader
in
the
paint
industry,
innovating
and
introducing
new
concepts
in
India
like
Colour
Ideas,
Beautiful
Homes
Painting
Service,
Colour
Next
and
Asian
Paints
Beautiful
Homes
Stores.
Asian
Paints
manufactures
a
wide
range
of
paints
&
coatings
for
Decorative
and
Industrial
use
and
also
offer
specialized
painting
and
interior
design
services.
The
decorative
business
portfolio
also
includes
SmartCare
range
for
waterproofing,
WoodTech
products
for
wood
finishes
and
Adhesives
range
for
all
surfaces.
Asian
Paints
also
offers
a
wide
range
of
Home
Decor
products
and
is
the
leading
player
in
the
Integrated
Décor
space
in
India
offering
Modular
Kitchens
and
wardrobes,
Bath
Fittings
and
Sanitaryware,
Decorative
Lightings,
uPVC
windows
and
doors,
Wall
coverings,
Furnitures,
Furnishings,
Rugs,
etc.