Avery Dennison Unveils Premium Labels to Elevate Packaging for Luxury Brands in India

Avery
Dennison
South
Asia
a
global
leader
in
materials
science
and
packaging
solutions,
has
announced
the
launch
of
its

Premium
Labels
range.
This
new
offering
includes
a
portfolio
of
textured
substrates
for
premium
labeling,
specifically
designed
to
elevate
consumer
experiences
through
unique
surface
textures
and
patterns. 

Avery
Dennison
–
Premium
Label
Launch

In
a
marketplace
where
first
impressions
matter
more
than
ever,
premium
packaging
has
become
an
indispensable
element
of
brand
identity.
For
luxury
brands,
labels
are
more
than
functional—they
are
statements
of
craftsmanship
and
quality.
The
Premium
Labels
range
is
tailored
for
key
industries
including
food
&
beverages,
and
luxury
beauty
segments.
These
labels
aim
to
redefine
packaging
by
enhancing
shelf
appeal,
driving
brand
differentiation,
and
catering
to
the
aspirational
demands
of
consumers,
particularly
Gen
Z
and
millennials.
The
launch
is
in
collaboration
with
three
print
converters
–
Letra
Graphix,
Pragati
Pack
India
and
Janus
Inernational.

Unique
features
of
Premium
Labels:

• 
  
  
  Enhanced
  shelf
  appeal:
  Designed
  to
  capture
  consumer
  attention
  through
  and
  elegant
  packaging.

• 
  
  
  Sustainability
  focus:
  Labels
  are
  developed
  with
  a
  commitment
  to
  reducing
  environmental
  impact
  and
  promoting
  circularity.

• 
  
  
  Aspirational
  packaging:
  Meets
  the
  demands
  of
  the
  growing
  middle-class
  consumer
  base
  seeking
  special
  and
  personalized
  experiences.

Speaking
on
the
launch,

Saurabh
Aggarwal
VP
&
GM
South
Asia
said,

“Innovation
lies
at
the
core
of
Avery
Dennison’s
philosophy.
As
part
of
our
motto,
‘Making
Possible’
we
believe
in
the
powerful
connection
between
intellect
and
imagination,
science
and
technology,
and
the
physical
and
digital.
The
launch
of
our
Premium
Labels
range
is
a
step
forward
in
addressing
this
philosophy
and
represents
our
dedication
to
redefining
what’s
possible
in
the
world
of
labeling.
By
combining
innovative
design
with
a
commitment
to
sustainability,
we
empower
brands
to
stand
out
on
shelves
and
connect
with
consumers
in
meaningful
ways.”

Avery
Dennison’s
India
team
commitment
to
sustainability
and
innovation
drives
every
initiative
it
undertakes.
By
leveraging
advanced
technologies
and
sustainable
practices,
the
company
aims
to
create
solutions
that
not
only
meet
the
needs
of
its
customers
but
also
contribute
to
a
more
sustainable
and
inclusive
future.
From
reducing
environmental
impact
to
fostering
circular
economies,
Avery
Dennison
continues
to
lead
the
way
in
reshaping
industries
for
the
better.

About
Avery
Dennison

Avery
Dennison
is
a
global
materials
science
and
digital
identification
solutions
company.
It
provides
innovative
solutions
for
branding,
packaging,
and
supply
chain
optimization,
focusing
on
sustainability,
circularity,
and
transparency.
With
a
presence
in
over
50
countries
and
a
commitment
to
reducing
waste
and
advancing
technology,
Avery
Dennison
connects
brands
and
consumers
while
addressing
the
challenges
of
future
generations.