Axis Max Life Plants 7,000+ Saplings Across 35 Cities by 1,700 Volunteers

Axis
Max
Life
Insurance
Ltd.
formerly
known
as
Max
Life
Insurance
Company
Ltd.
(“Axis
Max
Life”/
“Company”),
announced
planting
7000+
samplings
across
its
35
branches
in
Tier
3
and
Tier
4
cities,
under
its
‘InsureEarth’
program
today.
Over
1,700
volunteers,
including
employees,
agency
partners,
and
local
community
members,
actively
participated
in
a
synchronized
tree
plantation
drive
in
35
Aarohan
branches
spread
across
Himachal
Pradesh,
Uttarakhand,
Uttar
Pradesh,
Rajasthan,
Gujarat,
Maharashtra,
Madhya
Pradesh,
Jharkhand,
Bihar,
West
Bengal,
Odisha,
Andhra
Pradesh,
Karnataka,
Tamil
Nadu,
and
Kerala.

Axis
Max
Life
plants
7,000+
saplings
across
35
cities
by
1,700
volunteers

The
plantation
initiative
aims
to
promote
green
living
by
transforming
local
hotspots,
such
as
parks,
schools,
and
public
spaces,
into
greener
and
cleaner
environment.
Additionally,
local
communities
are
being
actively
engaged
to
ensure
shared
ownership
and
long-term
sustainability.

Sumit
Madan,
Chief
Distribution
Officer,
Axis
Max
Life
said,
“At
Axis
Max
Life,
we
believe
in
delivering
on
our
promise
of
‘Double
Bharosa’—a
promise
to
protect
not
only
the
financial
future
of
our
customers
but
also
the
future
of
the
planet
for
future
generations.
As
we
expand
beyond
metro
and
tier
1
cities,
we
aim
to
foster
deeper
connection
with
communities
in
these
cities
by
providing
financial
security
as
well
by
actively
participating
in
their
environmental
well-being.
By
planting
saplings
in
these
regions,
the
campaign
is
set
to
create
a
ripple
effect,
bringing
local
communities
together
and
raising
awareness
about
the
importance
of
environmental
preservation.”

Anurag
Chauhan,
General
Counsel,
Company
Secretary
and
Head
of
ESG,
Axis
Max
Life
said,
“The
“Insure
Earth”
campaign
encourages
active
participation
from
local
communities,
reinforcing
the
idea
that
small
steps
toward
sustainability
can
make
a
huge
difference.
By
encouraging
local
communities
to
plant
and
nurture
saplings,
we
aim
to
create
green
spaces
that
not
only
beautify
our
cities
but
also
reduce
carbon
footprints.
It
allows
us
to
contribute
to
the
holistic
development
of
these
regions
and
ensure
a
sustainable
future
for
all
of
us.“

Axis
Max
Life’s
‘Insure
Earth’
campaign
is
an
integral
part
of
its
CSR
framework,
aligning
with
its
larger
mission
of
building
a
sustainable
future.
With
an
initial
rollout
in
key
Tier
3
and
4
cities’,
the
campaign
aspires
to
create
lasting
change
while
reinforcing
the
brand’s
position
as
a
socially
responsible
company.

About

Axis
Max
Life
Insurance
Limited

Axis
Max
Life
Insurance
Limited,
formerly
known
as
Max
Life
Insurance
Company
Ltd.,
is
a
Joint
Venture
between
Max
Financial
Services
Limited
(“MFSL”)
and
Axis
Bank
Limited.
Axis
Max
Life
Insurance
offers
comprehensive
protection
and
long-term
savings
life
insurance
solutions
through
its
multi-channel
distribution,
including
agency
and
third-party
distribution
partners.
It
has
built
its
operations
over
two
decades
through
a
need-based
sales
process,
a
customer-centric
approach
to
engagement
and
service
delivery
and
trained
human
capital.
As
per
the
annual
audited
financials
for
FY2023-24,
Axis
Max
Life
Insurance
has
achieved
a
gross
written
premium
of
INR
29,529
Cr.

For
more
information,
please
visit
the
company
website
at

www.maxlifeinsurance.com.