Cro Metrics Welcomes Gwen Hammes as Co-CEO to Lead Next Chapter of Growth – PR.com

Chicago,
IL,
January
17,
2025
–(PR.com)– Cro
Metrics,
a
leading
growth
marketing
and
experimentation
firm,
is
proud
to
announce
the
appointment
of
Gwen
Hammes
as
Co-CEO.
With
over
20
years
of
experience
in
the
creative
agency
industry,
Gwen
joins
Founder
and
Co-CEO
Chris
Neumann
to
lead
the
company
into
its
next
phase
of
growth,
combining
strategic
experimentation
with
a
deep
commitment
to
exceptional
customer
results.

Chris
Neumann,
Founder
and
Co-CEO
of
Cro
Metrics,
shared
his
excitement
about
this
strategic
move:
“I’m
thrilled
to
have
Gwen
on
board.
She
brings
an
exceptional
breadth
of
experience
in
creative
agency
leadership
that
complements
my
background
in
using
strategic
experimentation
to
drive
product
and
marketing
success.
Together,
our
combined
focus
on
art,
science,
and
leadership
will
drive
Cro
Metrics
forward
as
we
continue
to
deliver
meaningful
growth
for
our
clients.”

Gwen’s
distinguished
career
includes
leadership
roles
at
award-winning
global
agency
networks
such
as
Ogilvy,
FCB,
and
DDB.
She
has
partnered
with
iconic
clients,
including
Mars,
Kimberly-Clark,
Stellantis,
Clorox,
and
Levi
Strauss,
to
create
new
market
categories,
expand
consumer
routines,
and
overcome
barriers
to
growth.
Her
approach
focuses
on
delivering
high-value,
integrated
solutions
that
amplify
brand
impact
and
build
long-lasting
client
trust.

“I’m
excited
to
partner
with
Chris
and
the
talented
teams
at
Cro
Metrics
to
unlock
the
full
potential
of
strategic
experimentation
across
the
customer
experience,”
Gwen
said.
“As
the
industry
evolves
at
record
speed,
we
have
an
incredible
opportunity
to
set
a
new
standard
in
growth
marketing—helping
our
clients
achieve
extraordinary
results
and
redefining
how
brands
connect
with
their
audiences.”

Gwen’s
addition
marks
a
pivotal
moment
for
Cro
Metrics
as
it
enhances
its
ability
to
serve
clients
with
a
unique
blend
of
strategic
consulting
and
solution-oriented
execution.
This
co-leadership
model
positions
the
company
to
meet
the
demands
of
a
dynamic
industry
while
staying
true
to
its
mission
of
driving
transformational
growth
for
its
clients.

Chris
will
continue
his
role
as
Founder
and
Co-CEO,
focusing
on
product
innovation
and
company
vision,
while
Gwen
will
leverage
her
agency
expertise
to
optimize
client
partnerships
and
operational
excellence.

About
Cro
Metrics
Cro
Metrics
is
on
a
mission
to
drive
sustainable
growth
for
organizations
and
brands
by
creating
exceptional
digital
consumer
experiences.
As
the
leading
growth
marketing
and
experimentation
firm,
Cro
Metrics
partners
with
mid-market
and
enterprise
companies
to
unlock
growth
opportunities,
enhance
customer
experiences,
and
achieve
lasting
business
impact.