Greater Mumbai’s Largest Hospital Network – Fortis Hospitals Mumbai Rolls Out ‘FirstCallFortis’ Campaign
-
Ushers
innovation
through
India’s
first
CGI-based
digital
engagement
for
healthcare,
to
leverage
emergency
helpline
number
022
4111
4111 -
Campaign
highlights
the
importance
of
timely
and
swift
action
during
medical
emergencies
The
‘#FirstCallFortis’
campaign
by
Fortis
Hospitals
Mumbai
is
an
impactful
initiative
aimed
at
emphasizing
the
healthcare
providers
commitment
to
offering
gold-standard
emergency
care.
Through
this
campaign,
Fortis
Hospitals
Mumbai
engage
with
Mumbaikars
to
address
a
crucial
challenge:
the
lack
of
easily
accessible
emergency
contact
numbers
during
critical
medical
situations.
By
highlighting
the
ease
of
dialing
022-4111
4111,
the
campaign
ensures
that
in
case
of
an
emergency,
individuals
can
connect
with
Fortis’
emergency
care
unit
that
offers
swift,
expert
care
across
its
extensive
network
of
hospitals
in
the
Mumbai
Metropolitan
Region.
|
|
FirstCallFortis
campaign
The
campaign
takes
a
slice-of-life,
insight-based
approach,
tapping
into
the
everyday
reality
that,
in
emergencies,
most
individuals
do
not
have
access
to
emergency
numbers
at
their
fingertips.
The
messaging
highlights
the
importance
of
minimizing
delays
in
receiving
medical
attention,
which
can
significantly
improve
patient
outcomes.
The
campaign
spans
diverse
platforms,
including
digital
ads,
along
with
social
media,
cinemas
(Pushpa
2
screens),
and
OOH
(hoardings,
lit
boards
&
pole
kiosks)—the
healthcare
provider
reinforces
its
reputation
as
the
largest
and
most
comprehensive
level
1
trauma
care
network
in
the
city.
The
brand’s
approach
goes
beyond
just
providing
medical
services;
it
is
focused
on
building
trust
among
Mumbaikars,
ensuring
they
know
exactly
where
to
turn
when
faced
with
a
medical
emergency.
By
using
innovative
tools
to
ensure
the
message
reaches
Mumbaikar’s
of
all
ages,
Fortis
has
introduced
CGI-based
digital
ads,
a
first
in
the
Indian
healthcare
segment!
In
addition
to
digital
engagement,
the
campaign
takes
a
community-centered
approach,
through
skits,
plays,
scenario-based
demonstrations,
and
live
interactions.
These
initiatives
bring
the
emergency
helpline
(022-4111
4111)
and
Fortis’
emergency
services
directly
to
the
community,
highlighting
Fortis’
expertise
in
Level
1
trauma
management,
comprehensive
critical
care
facilities,
and
robust
ambulatory
network.
Straight-to-the-heart
engagement
with
the
community
is
a
key
aspect
of
the
campaign’s
success,
and
Fortis
is
taking
this
message
to
places
where
people
gather
and
engage
daily.
In
the
coming
weeks,
the
brand
will
connect
with
communities
at
schools,
colleges,
workplaces,
places
of
worship,
gyms,
recreational
centers,
parks,
housing
societies,
bus
depots,
and
railway
stations.
The
focus
on
emergency
preparedness
through
these
efforts
reinforces
Fortis’
commitment
to
not
just
treat,
but
to
proactively
support
the
health
and
safety
of
Mumbai’s
residents.
Talking
about
the
launch,
Dr
S.
Narayani,
Business
Head-Fortis
Hospitals
Maharashtra,
said,
“Through
the
#FirstCallFortis
campaign,
we
are
showcasing
not
just
our
capabilities
of
being
the
largest
emergency-prepared
healthcare
network
in
Greater
Mumbai,
but
also
the
convenience
of
reaching
out
to
us
with
an
easy-to-remember
number
in
time
of
a
medical
emergency.
With
an
expansive
network
of
four
state-of-the-art
hospitals
across
the
metropolitan
region,
we
are
prepared
to
tackle
emergencies
of
all
nature,
this
integrated
campaign
hopes
to
get
022-4111
4111
on
the
speed
dial
of
all
Mumbaikars.
This
campaign
is
our
promise
to
Mumbaikars
that
medical
aid
is
just
a
call
away.”
The
campaign’s
integrated
approach,
which
spans
across
multiple
touchpoints,
aims
to
reach
10lakh+
households
by
World
Health
Day
on
April
7th,
2025.
The
focus
will
be
on
spreading
the
critical
message
of
emergency
preparedness,
making
sure
that
every
Mumbaikar
knows
the
importance
of
being
prepared
and
has
the
right
number
at
hand
when
every
second
counts.