HDFC Life’s New Campaign Highlights Parental Values and Financial Planning with a Heartwarming Twist

HDFC
Life,
one
of
India’s
leading
life
insurers,
has
launched
a
new
campaign
that
underscores
the
timeless
role
of
parental
values
in
shaping
families
and
securing
their
future.
With
a
moving
story,
the
campaign
demonstrates
how
love,
respect,
perseverance,
and
independence
transcend
appearances
to
create
enduring
bonds.

HDFC
Life’s
New
Campaign
Highlights
Parental
Values
and
Financial
Planning
with
a
Heartwarming
Twist

HDFC
Life
has
built
a
reputation
for
creating
relatable
and
inspiring
ad
films,
and
this
latest
campaign
takes
a
fresh
approach.
It
emphasises
how
parental
teachings
serve
as
a
guiding
compass
for
children
in
an
ever-changing
world,
helping
them
navigate
uncertainties
with
confidence
and
integrity.

The
heart
of
the
campaign
is
a
story
of
two
brothers
whose
connection
goes
beyond
appearances,
rooted
instead,
in
the
shared
values
imparted
by
their
parents.
A
simple
moment
of
sibling
camaraderie
becomes
an
emotional
reminder
of
the
importance
of
instilling
strong
values
and
complementing
them
with

financial
planning
for
a
secure
future.

Vishal
Subharwal,
Group
Head
Strategy
&
Chief
Marketing
Officer,
HDFC
Life

Commenting
on
the
campaign,

Vishal
Subharwal,
Group
Head
Strategy
&
Chief
Marketing
Officer,
HDFC
Life,
said,
“Parents
play
a
pivotal
role
as
their
children’s
first
teachers
and
role
models.
The
values
they
impart
serve
as
a
foundation
that
shapes
children’s
lives,
guiding
them
with
courage
and
integrity.
This
campaign
highlights
how
these
values,
when
paired
with
financial
preparedness;
create
a
strong
and
lasting
foundation
for
families.”

“Indian
upbringing
has
always
been
rooted
in
family
values
and
cohesion.
This
unique
and
heart-warming
story
of
two
brothers
takes
the
audiences
on
an
emotional
journey
showcasing
how
the
values
imparted
within
a
family
shape
not
only
the
present
but
also
the
future
of
the
next
generation;
perfectly
bringing
to
life
the
HDFC
Life
message
–
Sar
Utha
Ke
Jiyo,” Vikram
Pandey,
Chief
Creative
Officer,
Leo
Burnett
South
Asia,
added.

Notably,
the
campaign’s
film
has
been
directed
by
acclaimed
filmmaker
Shoojit
Sircar,
adding
a
unique
touch
to
the
storytelling.

The
campaign
will
be
featured
across
television,
digital
platforms,
and
outdoor
media,
reaching
audiences
nationwide.

To
watch
the
campaign
film,
click

here.