Lava’s #MyBharatWithLava Campaign Concludes, Engages With 4M Social Natives
Lava
International
Limited,
the
Indian
smartphone
manufacturer
successfully
concluded
its
#MyBharatWithLAVA
campaign,
garnering
57K
engagement
on
Instagram.
The
two-
day
campaign
started
on
the
eve
of
Republic
Day
2025
marked
an
industry-first
initiative,
celebrating
India’s
rich
cultural
diversity,
ethnicity
and
creativity
through
a
digital
parade.
By
collaborating
with
popular
content
creators
from
across
the
country,
the
campaign
brought
to
life
the
patriotic
spirit
and
unique
storytelling,
while
celebrating
India’s
secular
ethos
of
Unity
in
Diversity.
|
|
MyBharatwithLava
The
campaign,
which
took
over
social
media,
ignited
patriotic
pride
and
reached
close
to
4
million
social
natives,
driving
an
impressive
engagement
of
57K and
632K
impressions
in
collaboration
with
prominent
creators
in
the
likes
of
Satya
Saggar,
Narendra
Raj
and
Priyansh.
Sharing
his
views
on
the
campaign,
Mr.
Puravansh
Maitreya,
Head
of
Marketing,
Lava
International
Limited
said
“At
Lava,
we
believe
in
the
power
of
diversity
and
unity
that
makes
India
truly
special.
With
#MyBharatWithLAVA,
we
set
out
to
celebrate
the
vibrant
cultural
identities
of
each
state
while
fostering
a
deep
sense
of
national
pride.
Seeing
the
overwhelming
response
and
the
incredible
engagement
from
across
the
country
has
been
truly
inspiring.
This
campaign
became
more
than
just
a
tribute
to
India’s
rich
heritage—it
evolved
into
a
movement
where
people
proudly
showcased
their
regional
traditions.
This
76th
Republic
Day,
we
invited
everyone
to
unite
in
celebrating
the
essence
of
our
great
nation,
because
when
we
come
together,
Bharat
shines
brighter!”
The
campaign,
which
kicked
off
with
a
high-impact
Instagram
grid
post
on
January
26th,
2025,
brought
together
eight
regional
influencers
who
represented
different
states,
each
sharing
their
unique
cultural
stories
through
20-second
short
videos.
The
list
included
familiar
names
such
as
Satya
Saggar
from
Mumbai,
Narendra
Raj
from
Delhi,
Priyansh
from
Bhopal,
Akshay
from
Lucknow,
Mohammad
Abbass
from
Kashmir,
Ashwin
K
C
from
Kerala,
Krishan
Nagi
from
Assam,
and
Rinku
Bisht
from
Gujarat.
In
the
second
leg,
Lava
encouraged
user
participation
by
inviting
people
to
share
their
cultural
pride,
with
the
best
entries
being
featured
as
‘State
Stars’
on
Lava’s
social
media
platforms.
The
initiative
successfully
strengthened
community
bonds,
with
users
actively
contributing
stories,
photos,
and
videos
that
reflected
their
regional
traditions.
With
creative
support
from
Social
Panga,
the
campaign
successfully
delivered
content
that
resonated
deeply
with
audiences
across
digital
platforms,
driving
exceptional
engagement
and
connection.
About
Lava
International
Limited
#ProudlyIndian
|
Made
in
India,
Made
for
India
Lava
International
Limited,
headquartered
in
Noida,
Uttar
Pradesh,
is
a
pioneering
mobile
handset
and
solutions
company
in
India,
founded
in
2009
with
the
vision
to
empower
individuals.
The
company’s
corporate
office
and
manufacturing
facility,
equipped
with
a
production
capacity
of
42.52
million
handsets
per
annum,
are
strategically
located
in
Noida.
Lava’s
commitment
to
innovation
is
reflected
in
its
two
state-of-the-art
research
and
development
centers
in
Noida,
housing
dedicated
teams
in
software
and
hardware
design.
The
company’s
extensive
nationwide
presence
is
facilitated
by
a
robust
retail
network
of
1.65
Lakh
retailers,
directly
served
by
over
1000
distributors,
and
supported
by
a
vast
after-sales
service
network
of
800+
professionally
managed
service
centers.
The
brand
has
a
global
presence
in
20+
countries.
Beyond
smartphones,
Lava
is
expanding
its
product
portfolio
to
include
smartwatches,
Neckbands,
Probuds,
and
an
extended
True
Wireless
Stereo
(TWS)
segment.
The
brand’s
credibility
is
underscored
by
being
ranked
the
‘Most
Trustworthy
Brand’
in
the
CMR
Retail
Sentiment
Index.
Connect
with
us
on
Instagram,
X
(Twitter),
and
LinkedIn.