Naam Ki Nahi, Kaam Ki Medicine: How Truemeds is Revolutionizing Affordable Healthcare in India

In
today’s
world,
the
power
of
choice
is
often
seen
as
a
given.
We
have
numerous
options
for
groceries,
clothing,
and
homes-the
essentials
we
call
“roti,
kapda,
makaan.”
But
when
it
comes
to
something
as
crucial
as
healthcare,
particularly
choosing
the
right
medicine,
the
options
become
limited,
especially
when
the
focus
is
on
affordability
and
brand
name.

Truemeds,
Founders, Mr.
Akshat
Nayyar
&
Dr.
Kunal
Wani

While
we
have
access
to
various
apps
for
purchasing
medicines
and
health
essentials,
very
few
offer
the
combination
of
high-quality
alternatives
at
affordable
prices.
Enter
Truemeds,
a
platform
that
is
reshaping
the
way
we
approach
healthcare
and
offering
real,
practical
solutions
for
those
struggling
with
the
financial
burden
of
chronic
illness.

Truemeds:
Changing
the
Game
in
Healthcare
Access
Truemeds,
co-founded
by
Akshat
Nayyar
and
Kunal
Wani,
aims
to
empower
patients
by
providing
affordable,
high-quality
substitute
medicines.
With
over
1.1
crore
active
app
users
and
2.2
crore
website
visitors
annually,
Truemeds
has
become
a
trusted
name
in
India’s
healthcare
ecosystem.
The
platform
leverages
an
advanced
algorithm
to
scan
over
1.8
lakh
pharmaceutical
products,
recommending
the
best-value
alternatives
and
helping
users
save
up
to
51%
on
their
medications
without
compromising
on
quality
as
these
medicines
are
sourced
from
top
1%
of
pharmaceutical
manufacturers
in
the
country.

The
Financial
Strain
of
Chronic
Illness
Living
with
a
chronic
illness
is
not
just
a
physical
and
emotional
challenge-it’s
also
a
financial
one.
In
India,
where
health
insurance
rarely
covers
the
full
cost
of
medicines,
the
financial
burden
can
be
overwhelming.
For
individuals
with
conditions
like
diabetes,
hypertension,
asthma,
and
arthritis,
up
to
30%
of
their
income
is
often
spent
on
medical
expenses,
making
the
question
of
affordability
critical.

The
reality
is
stark:
about
80%
of
India’s
population
relies
on
their
direct
income
to
pay
for
healthcare,
leaving
many
vulnerable
to
financial
strain.
While
government
measures
like
tax
law
amendments
for
senior
citizens
provide
some
relief,
they
still
fall
short
in
addressing
the
larger
gap
in
accessible
healthcare.
Programs
like
Ayushman
Bharat,
which
aim
to
provide
financial
protection
through
health
insurance
to
economically
weaker
sections,
have
made
significant
strides
in
improving
access
to
healthcare.
However,
the
sheer
scale
of
India’s
population
and
the
gaps
in
implementation
mean
that
a
considerable
portion
of
the
population
remains
underserved.

Affordable
Substitute
Medicines:
The
Solution
In
the
face
of
these
challenges,
affordable
substitute
medicines
offer
a
vital
lifeline.
These
alternatives,
often
overshadowed
by
branded
drugs,
provide
the
same
therapeutic
benefits
at
a
fraction
of
the
cost.
Just
like
choosing
a
high-quality
affordable
product
that
performs
on
par
with
the
branded
version,
substitute
medicines
offer
identical
efficacy
without
the
hefty
price
tag.

However,
misconceptions
persist.
Many
people
equate
lower
costs
with
lower
quality,
and
pharmacies
often
make
accessing
substitutes
difficult
due
to
pricing
structures
and
limited
availability.
It’s
a
bit
like
choosing
a
less
popular
food
item-you
may
hesitate
to
opt
for
it,
fearing
it
won’t
be
of
a
good
quality
as
well,
even
when
it
has
exactly
the
same
contents.

Truemeds:
Empowering
Informed
Decisions
This
is
where
Truemeds
makes
a
difference.
By
offering
high-quality,
affordable
substitute
medicines
that
are
sourced
from
the
top
1%
pharmaceutical
manufacturers
in
the
country,
the
platform
gives
users
the
tools
they
need
to
make
informed
decisions.
With
over
30
lakh
free
doctor
consultations
and
a
proprietary
algorithm
that
scans
a
vast
range
of
medicines,
Truemeds
ensures
that
users
can
confidently
choose
the
best
alternatives
for
their
health
needs.

Building
Trust
Through
Accessibility
and
Convenience
Truemeds
isn’t
just
about
savings-it’s
about
reliability
and
convenience.
The
platform
has
built
a
robust
delivery
infrastructure,
including
9
warehouses
and
a
central
procurement
hub,
guaranteeing
timely
and
accurate
delivery.
With
plans
to
open
15
new
fulfillment
centers
in
2025,
Truemeds
is
ensuring
that
its
growing
user
base
across
India
can
access
healthcare
with
ease.

Making
a
Real
Impact
In
FY
2023-2024,
Truemeds
users
saved
₹132
crore
by
switching
to
substitute
medicines,
and
an
additional
₹83
crore
through
exclusive
coupons
and
offers.
This
is
not
just
about
saving
money-it’s
about
enabling
people
to
reinvest
those
savings
into
better
health
and
a
higher
quality
of
life.recurring
savings
.

Truemeds:
A
Partner
in
Healthcare
Accessibility
Much
like
the
Government
of
India’s
“Jan
Aushadhi”
initiative,
Truemeds
is
playing
a
vital
role
in
making
healthcare
more
affordable
and
accessible.
By
emphasizing
quality
over
brand
names,
the
platform
is
helping
millions
of
people
make
better
healthcare
choices
without
the
financial
burden.

With
its
tagline,
“Naam
ki
Nahi,
Kaam
ki
Medicine,”
Truemeds
is
encouraging
a
shift
in
mindset.
Just
as
we
prioritize
value
over
brand
names
in
other
aspects
of
our
lives,
Truemeds
is
empowering
people
to
do
the
same
with
their
healthcare
choices.

As
Truemeds
continues
to
innovate
and
expand,
it
remains
a
trusted
partner
for
millions,
helping
them
navigate
the
complex
world
of
healthcare
with
confidence,
affordability,
and
peace
of
mind,
changing
the
way
India
buys
medicines.