NielsenIQ Appoints Joe Ellis as Managing Director for India

NielsenIQ
(NIQ)
has
announced
the
appointment
of
Joe
Ellis
as
the
new
Managing
Director
for
its
India
business.
This
announcement
follows
a
year
after
NIQ
and
GfK
merged
to
form
the
world’s
largest
consumer
intelligence
firm,
with
significant
investments
in
omnichannel
coverage,
business
intelligence
tools,
and
predictive
analytics.

NielsenIQ
Appoints
Joe
Ellis
as
Managing
Director
for
India

This
appointment
highlights
NIQ’s
commitment
to
its
India
unit,
which
operates
three
regional
commercial
offices,
and
includes
the
world’s
largest
traditional
trade
measurement
panel
as
part
of
its
offerings. Across
its
local
business
and
Global
Capability
Centers,
NIQ
employs
over
10,000
associates
in
India.

A
seasoned
industry
veteran,
Joe
has
held
several
pivotal
leadership
roles
during
his
25-year
career
at
NielsenIQ.
He
began
his
journey
at
the
Westport
(USA)
office
and
has
since
led
multiple
regional
and
global
verticals. 

Based
in
Mumbai,
Joe’s
experience
includes
two
previous
assignments
in
India,
where
he
established
the
company’s
proprietary
simulated
test
marketing
division,
BASES,
in
2004,
and
later
spearheaded
the
expansion
and
digitization
of
NIQ’s
retail
measurement
services
in
2013.

“The
pace
of
change
in
India
is
unprecedented.
With
a
diverse
economic
base,
a
vast
untapped
consumer
market,
a
significant
demographic
advantage,
rapid
digitization,
substantial
FDI
inflows
and
a
deeply
ingrained
spirit
of
innovation
and
entrepreneurship,
India
is
an
energizing
and
exciting
market
for
us,”

Joe
Ellis,
Managing
Director
– India,
NielsenIQ. 

“We
have
longstanding
partnerships
with
many
of
the
largest
companies
in
India
built
over
half
a
century.
We
continue
to
grow
and
evolve
along
with
our
clients.
We
are
also
proud
of
our
talent,
our
capabilities,
and
my
role
is
to
ensure
we
stay
a
step
ahead
in
helping
our
clients
achieve
their
growth
objectives
with
our
world
class
suite
of
products
and
services,”

Joe
further
added.

About
NIQ

NielsenIQ
(NIQ)
is
the
world’s
leading
consumer
intelligence
company,
delivering
the
most
complete
understanding
of
consumer
buying
behavior
and
revealing
new
pathways
to
growth.
NIQ
combined
with
GfK
in
2023,
bringing
together
the
two
industry
leaders
with
unparalleled
global
reach.
Today
NIQ
has
operations
in
95+
countries
representing
97%
of
the
world’s
GDP.
With
a
holistic
retail
read
and
the
most
comprehensive
consumer
insights-delivered
with
advanced
analytics
through
state-of-the-art
platforms-NIQ
delivers
the
Full
View
™.

For
more
information,
visit

NIQ.com.