Radio City Launches RCSS Season 16 – A Nationwide Talent Hunt Across 39 Cities

In
the
heart
of
India’s
vibrant
music
scene,
a
stage
is
set,
and
the
spotlight
is
ready
to
shine
on
the
next
wave
of
singing
sensations.

Radio
City,
the
nation’s
leading
radio
network,
proudly
announces
the
launch
of
Season
16
of
its
legendary
talent
hunt,
‘Radio
City
Super
Singer’
(RCSS).
Over
the
years,
RCSS
has
become
more
than
just
a
competition;
it’s
a
journey
that
transforms
dreams
into
reality,
uncovering
voices
that
resonate
with
the
soul
of
a
nation.

RCSS
National
Creative

For
15
years,
RCSS
has
been
a
beacon
for
aspiring
singers,
offering
not
just
a
platform
but
a
lifeline
to
the
music
world
and
aspiring
artists.
It’s
where
stories
begin,
and
dreams
take
their
first
steps
toward
fame.
With
Season
16’s
theme,
“Aapki
Success
ki
shuruat
humse
hai”,
a
new
chapter
of
discovery
unfolds.
From
pre-hype
activities
generating
nationwide
buzz
to
auditions
as
gateways
to
dreams,
the
journey
culminates
in
a
grand
finale,
crowning
new
stars
from
across
the
country.

This
season’s
allure
is
further
magnified
by
the
return
of
the
legendary
Padma
Shri
Kailash
Kher
as
the
esteemed
mentor.
Having
guided
contestants
for
the
last
three
seasons,
his
return
is
like
the
homecoming
of
a
master
storyteller,
whose
spiritual
and
film
singing,
composing,
and
lyrical
expertise
have
inspired
millions.
Alongside
him,
the
show’s
legacy
is
built
on
the
shoulders
of
musical
giants—Daler
Mehendi,
Shahid
Mallya,
Jasmeet
Jassi,
Salim-Sulaiman,
Aman
Trikha,
and
Sajid-Wajid—who
have
all
graced
the
stage
as
judges,
turning
RCSS
into
a
cultural
phenomenon.

Ashit
Kukian,
CEO
of
Radio
City,
remarked,

“At
Radio
City,
we
are
always
focused
and
passionate
about
supporting
novel
ideas.
Radio
City
Super
Singer
is
not
merely
a
competition
but
a
platform
that
identifies
and
cherishes
extraordinary
talents
from
all
corners
of
our
diverse
nation.
As
we
move
further
towards
the
16th
edition,
we
invite
all
upcoming
singers,
regardless
of
their
background
or
location,
to
step
onto
the
stage
and
showcase
their
unique
musical
expressions.

Together,
let’s
craft
a
melody
that
echoes
with
millions
and
inspires
the
NextGen
musical
rockstars.”

Radio
City
is
expanding
its
singing
talent
hunt
across
39
cities,
blending
on-air,
digital,
and
on-ground
activations.
The
campaign
will
feature
dynamic
Innova
activations,
canter
activities,
roadshows,
auditions,
and
on-ground
activities
at
R
City
mall,
to
maximize
reach
and
engagement.
Digital
promotions
will
leverage
Radio
City’s
strong
online
presence
with
a
dedicated
microsite,
web
banners,
and
active
participation
on
Facebook,
Instagram,
and
YouTube.
Additionally,
RCSS
will
be
spotlighted
on
Jio
TV’s
24×7
TV
RC
Studio,
featuring
short
videos
and
ads
to
captivate
audiences
nationwide.

Kailash
Kher,
reflecting
on
his
ongoing
role
with
Radio
City
Super
Singer,
expressed,

“Being
part
of
Radio
City
Super
Singer
over
the
past
few
seasons
has
been
immensely
gratifying.
Watching
budding
talents
grow
into
confident
performers
is
truly
rewarding.
I
am
grateful
for
the
opportunity
to
mentor
these
talented
individuals
once
again.
Guiding
them
on
their
journey
to
discover
and
showcase
their
musical
abilities
fills
me
with
joy.
Each
season
brings
fresh
energy
and
passion,
and
I’m
excited
to
continue
supporting
and
nurturing
the
next
generation
of
stars
on
their
musical
voyage.”

Mr.
Yogesh
Mathur,
Director
of
Sales
and
Marketing,
added,

“Radio
City
has
always
been
passionate
about
nurturing
creativity
and
supporting
fresh
ideas.
Radio
City
Super
Singer
isn’t
just
a
contest—it’s
a
platform
that
discovers,
uplifts,
and
celebrates
outstanding
talent
from
across
our
diverse
nation.
As
we
approach
the
16th
edition,
we
extend
an
invitation
to
budding
singers
everywhere
to
showcase
their
unique
musical
artistry.
Let’s
unite
to
craft
unforgettable
tunes
that
inspire
the
next
generation
of
music
legends.”

Building
on
the
tremendous
success
of
Season
15,
which
attracted
4.64
lakh
participants,
engaged
over
800
on-ground
touchpoints,
and
garnered
a
staggering
8.77
crore
in
total
exposure,
Radio
City
Super
Singer
(RCSS)
is
poised
for
an
even
greater
impact
in
Season
16.
This
year,
RCSS
continues
to
elevate
its
legacy
with
a
powerful
blend
of
on-air,
digital,
and
on-ground
activations,
offering
a
dynamic
platform
for
aspiring
singers
to
chase
their
dreams.
As
RCSS
inspires
the
stars
of
tomorrow,
participants
can
take
their
first
step
by
registering
at

www.radiocity.in/rcss

About
Radio
City

Radio
City,
a
subsidiary
of
Jagran
Prakashan
Ltd.
under
Music
Broadcast
Limited
(MBL),
is
India’s
first
private
FM
radio
broadcaster
with
over
two
decades
of
experience.
With
39
stations
across
12
states
and
1
Union
Territory,
Radio
City
reaches
62%
of
India’s
FM
population,
engaging
69
million
weekly
listeners
(Source:
AZ
Research
2019).
Its
digital
presence
extends
through

www.radiocity.in.

Driven
by
its
brand
philosophy
“Rag
Rag
Mein
Daude
City”,
Radio
City
has
pioneered
unique
and
impactful
content
that
resonates
with
city
pride.
The
launch
of
#CityKiNayiVibe
aims
to
connect
with
Gen
Z
through
a
fresh,
modern
sound.
Popular
IPs
like
‘Babber
Sher’,
‘Joke
Studio’,
and
‘Love
Guru’
have
become
listener
favorites.
The
station
also
champions
independent
music
with
the
‘Radio
City
Freedom
Awards’
and
provides
a
platform
for
emerging
talent
through
‘Radio
City
Super
Singer’,
the
first
radio
singing
talent
hunt,
ongoing
for
15
years.
Additionally,
‘Radio
City
Business
Titans’
was
introduced
in
2022
to
honor
excellence
in
Indian
businesses.

Radio
City
has
embraced
‘Radigitalization,’
integrating
radio
with
digital
technology
for
a
seamless
experience.
This
includes
AI-driven
RJ
Sia,
who
offers
personalized,
dynamic
content,
and
RC
Studio,
a
24/7
video
channel
that
blends
video
and
audio,
expanding
Radio
City’s
reach
and
engagement.

Radio
City
has
earned
over
217
awards
from
prestigious
platforms
such
as
New
York
Festivals,
ACEF
Global,
and
India
Radio
Forum.
In
2022,
Music
Broadcast
Limited
received
‘India’s
Best
Company
of
the
Year
2022’
from
Berkshire
Media.
The
company
has
consistently
ranked
in
‘India’s
Best
Companies
to
Work
For’
by
Great
Place
to
Work
Institute,
earning
recognition
for
its
workplace
excellence,
particularly
for
women.