SAN Group Unveils New Brand Identity – PR.com

Hampton,
NH,
January
16,
2025
–(PR.com)– SAN
Group,
the
largest
alliance
of
independent
insurance
agencies
in
the
Northeast,
is
excited
to
announce
the
launch
of
its
new
brand
identity.
This
transformation
reflects
the
organization’s
continued
growth
and
strengthens
its
connection
with
its
national
partner,
SIAA.

As
the
founding
master
agency
of
SIAA,
SAN
Group’s
rebrand
highlights
a
shared
mission:
empowering
independent
agents
to
build
successful
careers,
grow
thriving
businesses,
and
create
lasting
impacts
in
their
communities.
The
updated
visual
identity,
inspired
by
SIAA’s
evolution,
includes
a
vibrant
new
logo,
modernized
messaging
emphasizing
collaboration
and
growth,
and
a
redesigned
website
that
captures
SAN’s
vision
for
the
future.

“This
rebrand
represents
a
new
chapter
for
SAN
Group,”
said
Tom
Lizotte,
Chief
Operating
Officer
of
SAN
Group.
“While
we
are
introducing
a
fresh
look
and
feel,
our
focus
remains
on
empowering
our
independent
agents
to
succeed.
We’re
excited
about
the
opportunity
to
strengthen
our
connection
with
SIAA
and
build
on
our
shared
values
of
collaboration
and
innovation.”

While
the
brand’s
look
has
evolved,
SAN
Group
remains
steadfast
in
its
commitment
to
supporting
the
success
of
its
nearly
530
member
agencies
across
nine
states.
With
a
foundation
rooted
in
connection,
collaboration,
and
service,
SAN
continues
to
provide
independent
insurance
agencies
with
the
tools,
resources,
and
carrier
access
needed
to
thrive.

For
more
information
on
SAN
Group’s
new
brand
and
to
see
the
transformation
in
action,
visit
www.sangroup.com.

About
SAN
Group
SAN
Group
is
the
largest
alliance
of
independent
insurance
agencies
in
the
Northeast,
empowering
nearly
530
member
agencies
across
nine
states
to
thrive.
With
access
to
45+
top
insurance
carriers,
SAN
members
collectively
write
over
$1.45
billion
in
premium.
SAN
is
the
founding
master
agency
of
SIAA,
The
Agent
Alliance,
and
continues
to
drive
innovation
and
growth
in
the
independent
insurance
channel.
Learn
more
at
www.sangroup.com.

About
SIAA
SIAA
is
The
Agent
Alliance
–
the
nation’s
leading
network
of
starting,
growing,
and
evolving
independent
insurance
agencies.
Leveraging
a
platform
of
strategic
partners,
$14.2
billion
in
premiums,
and
49
Master
Agencies,
we
support
and
inspire
member
agents
so
they
can
continuously
adapt
to
an
ever-evolving
industry
and
achieve
long-term
success.
SIAA
members
benefit
from
both
the
resources
of
scale
and
the
freedom
of
independence.