Signify Introduces Philips VitaUp in India: Revolutionizing Personal Well-being Through Light

Signify
(Euronext:
LIGHT),
the
world
leader
in
lighting,
announced
the
launch
of
its
revolutionary
product,
Philips
VitaUp,
in
India.
This
innovative
product
is
designed
to
support
personal
well-being
by
providing
a
low-intensity
dose
of
UVB
over
a
long
period
in
an
indoor
setting.

Signify
introduces
Philips
VitaUp
in
India

Philips
VitaUp
aims
to
enhance
overall
health
and
well-being
by
promoting
strong
bones
and
teeth,
supporting
immune
function,
improving
mood
and
overall
cognitive
functions.
The
importance
of
creating
healthy
indoor
environments
has
become
increasingly
clear
as
today
people
are
spending
most
of
their
time
indoors.
Philips
VitaUp
addresses
this
need
by
utilizing
light
to
induce
the
production
of
Vitamin
D,
promoting
overall
health
and
well-being.

Philips
VitaUp
Powerbalance

Research
indicates
that
approximately
50%
of
the
global
population
suffers
from
Vitamin
D
insufficiency,
a
concern
exacerbated
by
modern
lifestyles
that
limit
exposure
to
natural
sunlight.
A
study
conducted
in
Sunderland,
using
similar
technology,
demonstrated
the
effectiveness
of
low-intensity
UVB
exposure
in
boosting
Vitamin
D
levels.
This
research,
along
with
internal
data
from
outdoor
exposure
studies
and
VitaUp
demonstration
rooms,
supports
the
efficacy
of
Philips
VitaUp
in
providing
a
safe
and
effective
daily
dose
of
UVB,
equivalent
to
a
15-minute
walk
at
noon,
two
to
three
times
a
week.

Philips
VitaUp’s
benefits
extend
beyond
physical
health,
providing
a
low-intensity
dose
of
UVB,
supporting
emotional
well-being
as
well.
It
also
features
an
integrated
proximity
sensor
and
an
inbuilt
8-hour
timer
for
safety
and
convenience,
making
it
user-friendly
and
easy
to
use.

Mr.
Munish
Peshin,
Head
of
Offer
Management,
Professional
Business,
Signify
Geater
India,
said,
“We
are
excited
to
introduce
Philips
VitaUp
to
our
customers
in
India.
This
product
is
a
result
of
extensive
research
and
development,
aiming
to
bring
the
benefits
of
natural
sunlight
indoors.
With
its
MasterConnect
compatibility
and
simple
design,
Philips
VitaUp
enables
daily
UVB
dose
throughout
the
darker
months
of
the
year,
enhancing
overall
wellbeing
and
productivity.”

Furthermore,
Philips
VitaUp
is
designed
for
optimal
lifetime
with
thermal
protection.
This
ensures
that
the
product
is
durable
and
reliable,
providing
long-term
benefits
to
users. In
terms
of
integration
and
control,
Philips
VitaUp
stands
out
with
its
seamless
compatibility.
It
features
a
Zhaga
LEX-M
form
factor,
compatible
with
SNS
accessories,
and
DALI
and
MasterConnect
compatibility
through
an
isolated
port.
It
also
includes
selected
diagnostics
for
operation
time
and
fault
detection,
ensuring
seamless
integration
and
control.
The
introduction
of
Philips
VitaUp
aligns
with
Signify’s
commitment
to
enhancing
life
with
light
in
line
with
the
brand
vision
of
#BrighterLivesBetterWorld.
It
represents
another
significant
milestone
in
our
ongoing
mission
to
deliver
innovative,
sustainable,
and
human-centric
lighting
solutions
in
India.

About
Signify
Signify
(Euronext:
LIGHT)
is
the
world
leader
in
lighting
for
professionals,
consumers,
and
the
Internet
of
Things.
Our
Philips
products,
Interact
systems
and
data-enabled
services,
deliver
business
value
and
transform
life
in
homes,
buildings
and
public
spaces.
In
2023,
we
had
sales
of
EUR
6.7
billion,
approximately
32,000
employees
and
a
presence
in
over
70
countries.
We
unlock
the
extraordinary
potential
of
light
for
brighter
lives
and
a
better
world.
We
have
been
in
the
Dow
Jones
Sustainability
World
Index
since
our
IPO
for
seven
consecutive
years
and
have
achieved
the
EcoVadis
Platinum
rating
for
four
consecutive
years,
placing
Signify
in
the
top
one
percent
of
companies
assessed.
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from
Signify
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