Summer Hahnlen Joins Wilen as VP of Performance Marketing, Emphasizing the Future of Trigger DM for Wilen –

Melville, NY, June 14, 2024 –(– Wilen Group, a leader in direct mail and trigger marketing solutions, is thrilled to announce the hire of Summer Hahnlen, formerly of LOB, as their VP of Performance Marketing. This significant addition to the team is the first in a series of major hires and equipment acquisitions planned for the near future, reinforcing Wilen’s industry dominance.

The company has also signed a major agreement to acquire multiple state-of-the-art digital printing platforms from HP. This strategic investment in cutting-edge technology complements the addition of top-tier talent. These moves cement Wilen’s position at the forefront of trigger-based direct mail, and further the corporate strategy of vertically integrating the Agency and Manufacturing arms of the business.

The new digital printing platforms represent the latest advancements in the industry, ensuring unparalleled quality and efficiency in direct mail production. This investment underscores and aligns with Wilen’s commitment to innovation and excellence, providing clients with the most effective and impactful marketing solutions available.

“The synergy of exceptional talent, cutting-edge technology, a vertically integrated agency, and a nationwide mail platform enables us to deliver the highest performing direct mail and marketing campaigns in the industry,” said Paul Caravello, President of Wilen. “You can’t simply buy equipment and become a leader in trigger-based direct mail. Our unique advantage comes from our seamless integration of agency services and manufacturing capabilities, setting us apart from legacy printers. We are delighted to welcome Summer Hahnlen to our team. Her extensive expertise will enhance our capabilities and drive superior performance across all our marketing and mail efforts.”