Vamstar & Pricia Join Forces to Transform Pricing in the Nordics Pharmaceutical Sector – PR.com

London,
United
Kingdom,
December
12,
2024
–(PR.com)– Vamstar
&
Pricia
Join
Forces
to
Transform
Pricing
in
the
Nordics
Pharmaceutical
Sector

Vamstar,
a
global
leader
in
AI-driven
solutions
for
the
Pharmaceutical
sector,
is
proud
to
announce
a
strategic
partnership
with
Pricia,
a
trusted
consultancy
specialising
in
pricing
strategy,
market
access,
and
launch
management
in
the
Nordics.
This
collaboration
unites
leading-edge
technology
with
expert
consultancy
to
revolutionise
how
Pharmaceutical
organisations
optimise
pricing
strategies
and
navigate
market
dynamics.

The
partnership
focuses
on
integrating
Vamstar’s
AI-powered
Pricing
Co-Pilot,
a
groundbreaking
agentic
AI
tool
designed
to
guide
smarter
and
faster
pricing
decisions,
with
Pricia’s
extensive
expertise
in:
●
Strategic
Pricing
Consulting:
Crafting
tailored
pricing
strategies
for
pharmaceutical
products.
●
Operational
Pricing
Solutions:
Providing
seamless
operational
support
for
complex
pricing
challenges.
●
Turnkey
Pricing
Systems:
Offering
ready-to-deploy
systems
for
pricing
and
launch
management.

With
over
25
years
of
experience
in
the
Pharmaceutical
sector,
Paw
Trebbien,
Founder
of
Pricia,
brings
a
wealth
of
knowledge
and
a
consultative,
human-centric
approach
to
complement
Vamstar’s
advanced
AI
capabilities.
Together,
the
two
organisations
will
empower
pharmaceutical
companies
in
the
Nordics
to
address
competitive
pressures,
optimise
optimise
tender
submissions,
and
enhance
strategic
partnerships.

Praful
Mehta,
CEO
of
Vamstar,
said:
“This
partnership
marks
an
exciting
milestone
in
our
journey
to
redefine
pricing,
including
tender
price
optimisation,
LoE
price
forecasting,
and
launch
pricing,
for
the
Pharmaceutical
sector
in
the
Nordics
region.
Pricia’s
in-depth
understanding
of
the
Nordics
market,
combined
with
their
client-focused
consultancy,
is
the
perfect
complement
to
Vamstar’s
cutting
edge
AI
solutions.
Together,
we
are
offering
an
unmatched
combination
of
technology
and
on
the
ground
expertise.”

Paw
Trebbien,
Founder
of
Pricia,
added:
“Partnering
with
Vamstar
allows
us
to
integrate
their
state-of-the-art
Pricing
Co-Pilot
into
our
service
offerings,
enabling
us
to
deliver
exceptional
value
to
our
clients.
By
merging
technology
and
consultancy,
we’re
setting
a
new
standard
for
pricing
excellence
in
the
Pharmaceutical
sector.”

About
Vamstar
Vamstar
is
an
AI-driven
agentic
solutions
provider
that
transforms
commercial
processes
for
Pharma,
MedTech
and
BioTech
companies,
enabling
smarter
decision-making
with
tools
such
as
the
Pricing
Co-Pilot.
Their
advanced
technology
empowers
organisations
to
navigate
complex
markets
with
precision
and
agility.
Vamstar’s
suite
of
platforms
and
services
empowers
teams
with
the
necessary
resources
to
identify
expanded
market
opportunities,
utilise
real-time
data
analytics
and
insights.

About
Pricia
Pricia
specialises
in
pricing
and
market
access
solutions
for
pharmaceutical
companies,
offering
strategic
consulting,
operational
support,
and
turnkey
tools.
Focused
on
the
Nordics
market,
Pricia
provides
unparalleled
expertise
and
personalised
guidance
to
Pharmaceutical
organisations.

For
media
inquiries,
please
contact:
Tim
Farnham
Director
of
Marketing
timothy.farnhamATvamstar.io
+44
(0)
7880311035
Learn
more
about
Pricing
Co-Pilot
here:
vamstar.io