Veefin Group to Strengthen Portfolio with Strategic Investment in White Rivers Media
Veefin
Group
has
announced
a
strategic
investment
in
White
Rivers
Media
(WRM),
making
it
the
11th
company
added
to
the
group.
Through
this
strategic
investment,
the
Group
will
leverage
WRM’s
capabilities
while
strengthening
and
expanding
its
clientele
deep
into
its
ecosystem.
White
Rivers
Media,
headquartered
in
Mumbai,
is
one
of
India’s
most
awarded
independent
digital
marketing
agencies
and
a
recipient
of
the
Global
Agency
of
the
Year
award
in
2023.
With
a
600-strong
team
of
digital
innovators,
WRM
specializes
in
creative
and
media
solutions,
MarTech
capabilities,
and
marketing
transformation.
The
agency
serves
a
diverse
portfolio
of
clients
across
BFSI,
entertainment,
FMCG,
real
estate,
and
e-commerce
sectors,
helping
brands
scale
with
precision
in
a
digital-first
world.
Raja
Debnath,
Chairperson,
Co-founder
and
CEO,
Veefin
Group
said,
“At
Veefin
Group,
we
have
built
a
strong
ecosystem
that
empowers
businesses
with
cutting-edge
financial
technology
and
digital
transformation
solutions.
Through
this
strategic
investment,
we
are
enhancing
our
ecosystem
with
deep
MarTech
expertise,
creative
digital
marketing
solutions,
and
a
proven
track
record
of
success.
This
partnership
enables
us
to
offer
clients
a
more
integrated
approach—combining
technology
with
AI-led,
data-driven
marketing
to
drive
engagement
and
business
growth.
Together,
we
are
unlocking
new
possibilities
for
businesses
to
scale
faster
and
compete
smarter
in
a
digital-first
world.”
Shrenik
Gandhi,
Co-founder
and
CEO,
White
Rivers
Media,
added,
“This
partnership
marks
an
exciting
chapter
for
WRM
as
we
align
with
Veefin
Group
to
drive
the
next
wave
of
digital
marketing
transformation.
By
combining
creative
and
media
solutions
with
MarTech
innovation
and
Veefin
Group’s
technology-driven
ecosystem,
we
can
help
brands
navigate
an
evolving
digital
landscape
with
precision
and
scale.
Together,
we
are
building
future-ready
marketing
solutions
that
drive
measurable
impact
and
accelerate
growth
in
high-potential
international
markets.”
The
proposed
investment
will
focus
on
developing
cutting-edge
AI
solutions
for
marketing
automation,
predictive
analytics,
and
enhanced
customer
engagement
models,
setting
new
benchmarks
in
the
digital
marketing
industry.
About
White
Rivers
Media
White
Rivers
Media
is
one
of
India’s
leading
independent
digital
marketing
and
transformation
agencies,
recognized
with
multiple
global
awards
including
Global
Agency
of
the
Year
2023.
The
agency
has
grown
to
a
600+
member
team,
delivering
innovative
digital
solutions
across
marketing
and
business
transformation.
About
Veefin
Group
The
Veefin
Group
of
Companies
is
on
a
mission
to
become
the
Global
No.1
Working
Capital
Technology
Platform.
Veefin
Group
addresses
every
aspect
of
optimizing
Working
Capital,
by
offering
solutions
across
end-to-end
digital
Supply
Chain
Finance,
Digital
identity
verification
and
automated
financial
statement
analysis,
debt
securitization,
cash
management,
trade
finance,
automated
Accounts
Receivable
(AR)
&
Accounts
Payable
(AP)
and
software
consulting
and
services
by
deploying
innovative,
agile
&
scalable
technology. Veefin
Group
also
builds
white-labeled
Supply
Chain
Finance
and
Digital
Lending
solutions
including
end-to-end
Lending
Stack,
Smart
Credit
Decisioning,
Business
Intelligence,
Analytics
and
Omni-channel
Onboarding
for
Banks,
Financial
Institutions,
Fintechs,
B2B
marketplaces,
and
Corporates.
Part
of
the
Veefin
Group
of
companies,
Veefin
Solutions
Ltd.
the
parent
Company
is
listed
on
BSE
SME.
Incorporated
in
2020,
Veefin
Group
is
headquartered
in
Mumbai
with
offices
in
Ahmedabad,
Dhaka,
&
Dubai.
For
more
details,
visit Website | LinkedIn | Facebook | Twitter.