Waves Summit to Showcase India’s Leadership in Technological Advancements in Media Sector: Shri C Senthil Rajan, Joint Secy, I&B at IDS25

“By
exploring
how
AI
can
optimize
content
generation
and
drive
innovation,
the
Waves
Summit
underscores
India’s
readiness
to
lead
in
technological
advancements
within
the
media
sector,”
said

Shri

C

Senthil
Rajan,
Joint
Secretary,
Ministry
of
Information
and
Broadcasting
(MIB),
Government
of
India,
addressing
the
19th
India
Digital
Summit
(#IDS2025).
Waves
2025
is
being
organized
by
the
Ministry
of
Information
and
Broadcasting,
Government
of
India,
to
celebrate
and
amplify
India’s
creative
and
media
economy.

Shri
C
Senthil
Rajan,
Joint
Secretary,
Ministry
of
Information
and
Broadcasting
(MIB),
Government
of
India,
addressing
the
19th
India
Digital
Summit.
Others
on
the
dais
are
(L-R)
Ms.
Kavitha
K
K,
Government
Affairs
and
Public
Policy
Manager
India,
Google;
Mr.
Achal
Malhotra,
CEO,
Waves;
Ms.
Natasha
Jog,
Director,
Public
Policy
India,
Meta,
and
Ms.
Aneesha
Dhar,
Head,
Google
Play,
Ecosystem
and
Scaled
Partnerships
India

As
part
of
the
Waves
Summit,
being
held
February
5
–
9,
2025,
the
Ministry
is
also
launching
the
Create
in
India
Challenge,
Season
1,
which
will
feature
several
‘challenges’
aimed
at
fostering
innovation
and
creativity.
Out
of
these,
the
Internet
and
Mobile
Association
of
India
(IAMAI)
is
collaborating
is
organizing
four
key
challenges:
Waves
Reel
Making
Challenge
in
partnership
with
Meta,
Waves
Explorer
Challenge
in
association
with
YouTube,
Waves
Chronicles:
AI
Comic
Art
Challenge
in
association
with
Google
Play
and
Waves
AI
Art
Installation
Challenge.
These
challenges
aim
to
bring
together
creators,
technologists,
and
innovators
to
explore
the
intersection
of
art,
technology,
and
storytelling,
further
positioning
India
as
a
leader
in
the
global
creative
economy.

The
19th
IDS
is
being
organized
by
the
Internet
and
Mobile
Association
of
India
(IAMAI)
in
collaboration
with
the
Ministry
of
Electronics
and
Information
Technology
(MeitY)
and
the
Ministry
of
Information
and
Broadcasting,
Government
of
India,
supported
by
Digital
India,
Skill
India
and
Make
in
India.

Highlighting
India’s
ascent
as
a
powerhouse
in
the
creative
and
technological
dimensions
of
the
global
media
landscape,

Shri
Rajan
said,

“Waves
2025
is
designed
to
be
a
transformative,
industry-led
platform
that
brings
together
global
and
Indian
stakeholders
across
the
media
and
entertainment
sectors.
Through
collaboration,
showcasing
innovation,
and
championing
Indian
creativity,
we
aim
to
position
India
as
a
global
leader
in
media
technology
and
content
creation.”

Titled
“Waves
Unveiled:
Showcasing
India’s
Creative
Power
in
the
Global
Media
Economy”,
the
session
also
shed
light
on
the

Waves
Bazaar,
a
one-stop
marketplace
for
the
media
and
entertainment
sector
which
expands
on
the
concept
of
NFBC’s
Film
Bazaar
by
creating
a
platform
for
cross-sector
collaboration,
B2B
meetings,
and
showcasing
innovations.
Besides
Shri
Rajan
it
was
also
addressed
by

Mr.

Achal
Malhotra,
CEO,
Waves;

Ms.

Natasha
Jog,
Director,
Public
Policy
India,
Meta;

Ms.

Aneesha
Dhar,
Head,
Google
Play,
Ecosystem
and
Scaled
Partnerships
India,
and

Ms. Kavitha
K
K,
Lead,
Government
Affairs
and
Public
Policy
Manager
India,
YouTube
India.

Shri
Rajan
talked
about
the
creative
challenges
emphasising
India’s
commitment
to
fostering
young
talent.
Waves
emphasis
on
supporting
startups
in
the
media
and
entertainment
space
reflects
the
importance
of
nurturing
entrepreneurial
innovation.
The
platform
will
also
facilitate
discussions
on
policy
roadmaps
to
create
an
enabling
environment
for
growth,
job
creation,
and
investment
in
the
sector.
Waves
2025
aligns
with
India’s
larger
economic
vision,
as
articulated
by
the
Honourable
Prime
Minister,
positioning
the
media
and
entertainment
industry
as
a
critical
driver
of
growth.

IDS
2025
is
being
Powered
by
NPCI,
Amazon.in
and
MPL
are
Platinum
partners.
Among
Gold
Partners
are
PhonePe;
Australia
Trade
and
Investment
Commission;
IDA
Ireland;
Paytm
ads,
Jagran
New
Media
and
Exotel.
Route
Mobile
is
the
Cloud
Communications
Partner.
Silver
Partners
include
AWS,
ShareChat,
Shiprocket;
Times
Internet,
and
TV9
Network.

About
Internet
and
Mobile
Association
of
India
 

The
Internet
and
Mobile
Association
of
India
(IAMAI)
is
a
not-for-profit
industry
body
with
more
than
600
members,
including
Indian
and
multinational
corporations,
as
well
as
start-ups.
IAMAI
has
been
instrumental
in
shaping
India’s
digital
economy.
IAMAI
advocates
free
and
fair
competition,
and
progressive
and
enabling
laws
for
businesses
as
well
as
for
consumers.
The
overarching
objective
of
IAMAI
is
to
ensure
the
progress
of
the
internet
and
the
digital
economy.
Its
major
areas
of
activities
are
public
policy
and
advocacy,
business
to
business
conferences,
research,
promotion
of
start-ups
and
promotion
of
consumer
trust and safety.