Worthy Cart Launches Quality-checked, Expert-validated Beauty and Wellness Platform – AI Powered for Smarter Choices

Worthy
Cart,
an
Expert-Driven,
AI-powered
e-commerce
platform
offering
a
comprehensive
range
of
expert-validated,
quality-checked
beauty
and
wellness
products,
launched
its
operations
today
with
214+
onboarded
brands
and
800+
products.
Driven
by
a
consumer-first
philosophy,
all
the
products
undergo
an
unbiased,
rigorous
validation
process
carried
out
by
a
dedicated
team
of
Doctors,
Experts
and
a
quality
control
team.

From
L
to
R:
Varun
Suri,
Co-founder,
Worthy
Cart
and
Sonya
Sahni,
Co-Founder,
Worthy
Cart

The
platform
is
targeting
a
Pre-Series
A
round
of
USD
10
million
in
the
coming
months,
for
which
it
is
currently
in
discussions
with
VC
funds
and
strategic
investors.
Leveraging
the
rapid
growth
of
the
beauty
and
wellness
sectors,
it
aims
to
scale
its
business
through
B2B
and
B2C
channels
as
well
with
a
1st
year
revenue
target
of
INR
20
crores.
Worthy
Cart
is
also
planning
to
expand
its
presence
into
the
physical
retail
space
by
the
end
of
the
year
with
carefully
designed
400-1000
sq.ft
stores
which
will
also
serve
as
customer
experience
centres.
The
company
targets
100
such
stores
in
three
years,
especially
in
Tier
2
cities.

Products
that
achieve
the
highest
safety
and
effectiveness
get
certified
exclusively
under
‘Worthy
for
You‘
–
a
mark
trusted
for
quality,
efficacy
and
reliability.
The
4-step
product
validation
system
includes
(1)
Decoding
ingredients,
(2)
Physical
examination,
(3)
Verifying
legal
compliance
and
(4)
Quality
check.
Worthy
Cart
ensures
that
only
the
best
and
safest
beauty
and
wellness
products
make
it
to
your
cart,
with
just
7%
of
over
12,000
products
getting
listed
for
sale
with
strict
safety
standards
and
quality
checks.

“In
today’s
rapidly
exploding
beauty
and
wellness
landscape,
the
challenge
isn’t
product
availability
anymore
-it’s
identifying
products
that
truly
have
efficacious
ingredients
and
meet
quality
standards.
At
Worthy
Cart,
we
strive
to
deliver
a
hyper-personalized
shopping
experience
that
places
Quality
ahead
of
Quantity.
More
than
just
a
marketplace,
Worthy
Cart
represents
a
movement
towards
informed,
conscious
self-care
investments.
This
is
the
Foundational
Pledge
on
which
Worthy
Cart
was
founded,”
said

Sonya
Sahni,
Co-founder,
Worthy
Cart.

The
launch
was
attended
by
eminent
personalities
like
Revant
Himatsingka
(Food
Pharmer),
Dr.
Ishi
Khosla
(Nutritionist),
Rajiv
Makhni
(Tech
Guru),
Sanjeev
Kakkar
(Ex
Regional
Head,
HUL)
and
Malika
Sadani
(Founder,
The
Moms
Co.),
who
honoured
the
platform’s
launch
with
their
presence
along
with
Key
Opinion
Leaders
including
Manisha
Khungar
(Triathlete
swim
coach)
and
Nriti
Shah
(Beauty
and
Fashion
Trendsetter)
and
Ranjan
Relan
(Founder
Agent
Analytics.AI).
The
launch
was
also
attended
by
30
+
brands
whose
products
have
made
the
selection
and
they
were
also
felicitated
by
advisors
and
industry
leaders
as
Worthy
Makers.

“This
certification
is
not
just
a
label,
but
a
pledge
and
promise
that
the
product
has
been
thoroughly
assessed
and
is
the
best
product
of
today,” said

Varun
Suri,
Co-founder,
Worthy
Cart.
“In
addition
to
quality
assurance,
our
investment
prospects
are
particularly
strong
because
of
our
unique
positioning
in
the
market
with
Expert
Intelligence
and
WorthyAI
coming
together.
We
call
upon
all
brands
and
customers
to
participate
in
this
journey
and
make
Worthy
Cart
even
better
with
their
inputs,”
he
added.

WorthyAI,
a
revolutionary
conversational
shopping
assistant
Another
standout
feature
of
the
platform
is
its
AI-driven
shopping
comparison
tools,
which
present
the
user
with
recommendations
based
on
individual
requirements.
Worthy
Cart
has
launched
WorthyAI,
a
revolutionary
conversational
shopping
assistant
in
its
beta
phase
that
combines
cutting-edge
AI
technology
with
expert-curated
selections.
Consumers
get
personalised
and
need
specific
health
and
beauty
products
for
their
overall
self-care.
WorthyAI
leverages
#VectorLake
multi-agent
technology,
ensuring
seamless
product
recommendations
and
precise
customer
engagement.

At
Worthy
Cart,
consumers
can
shop
by
concern
for
curated
products.
Worthy
Cart
also
believes
in
making
people
try
the
best
of
the
handpicked
products,
so
each
customer
gets
a
Worthy
Sample.
For
members,
there
are
special
offers
on
hand-picked,
value-added
services
for
lab
tests,
pregnancy
and
baby
care,
weight
management,
in-house
loyalty
points
and
many
other
membership
benefits.

Besides
redefining
consumer
trust,
Worthy
Cart
is
championing
a
shift
in
industry
practices
by
promoting
transparency
and
accountability
among
brands.
As
India
continues
to
be
on
the
move
toward
healthier,
safer
beauty
and
wellness
options,
government
tightening
norms
in
health,
beauty,
labelling
and
branding,
Worthy
Cart
is
positioned
to
take
the
lead
with
its
high
standards
and
advanced
technology.
With
Worthy
Cart,
it’s
time
for
India
to
do
better
for
their
body
and
family
and
#ChooseWise.
#ChooseWise
is
a
movement
initiated
by
Worthy
Cart
with
key
industry
leaders
for
raising
awareness
on
weak
or
bad
quality
products
in
self-care.