Signify Onboards Rashmika Mandanna as their Brand Ambassador, Kicks off an Era of Style and Innovation

Signify,
(Euronext:
LIGHT)
the
world
leader
in
lighting,
has
announced
its
association
with
dynamic
superstar
and
Nation’s
love
Rashmika
Mandanna
as
the
brand
ambassador.
This
alliance
comes
ahead
of
the
summer
season,
reinforcing
Signify’s
commitment
to
innovation,
energy
efficiency,
and
customer
centricity.

Signify
onboards
Rashmika
Mandanna
as
their
brand
ambassador

With
Rashmika
Mandanna,
renowned
for
her
stellar
performances,
style,
and
pan-India
appeal,
Signify
aims
to
tap
the
younger
audience
that
in
increasing
playing
an
eminent
role
in
the
country’s
consumption
story.
This
association
will
mark
a
new
chapter,
as
it
strengthens
the
brand’s
commitment
to
inspire,
celebrate
and
engage
with
consumers
in
India.

Commenting
on
the
association

Sumit
Joshi,
CEO
&
MD
–
Signify,
Greater
India,
remarked, “At
Signify,
we
believe
in
bringing
the
best
of
innovations
to
our
customers
in
line
with
our
#BrighterLivesBetterWorld
vision.
We
are
delighted
to
welcome
Rashmika
Mandanna
to
the
Signify
family
as
the
brand
ambassador
for
our
Ecolink
and
Philips
brands.
Her
vibrant
personality
and
commitment
to
her
craft
align
perfectly
with
our
principles
of
innovation,
utmost
quality,
and
cutting
across
generations.
We
are
sure
that
our
upcoming
association
with
her
will
be
loved
by
customers
across
the
nation.”

Highlighting
Signify’s
strategy

Nikhil
Gupta,
Head
of
Marketing,
Strategy,
Govt.
Affairs
&
CSR
–
Signify,
Greater
India,
said,

“Rashmika
Mandanna,
with
her
dynamic
presence
and
integrity,
truly
embodies
the
values
that
Signify
upholds.
This
partnership
marks
a
new
milestone
in
Signify’s
journey
to
engage
the
younger
audience.
With
Rashmika
on
board,
we
look
forward
to
further
enhancing
our
engagement
with
the
Indian
consumers
and
kick
off
the
season
with
our
new
high
energy
summer
campaign.”

Sharing
her
thoughts
on
the
partnership,

Rashmika
Mandanna,
said,

I’m
elated
to
join
the
Signify
family
and
equally
excited
to
embark
on
this
journey,
sharing
their
inspiring
story
with
the
world.
Their
130-year
legacy
of
innovation
and
quality
speaks
volumes,
and
I
admire
their
commitment
to
sustainability
and
focus
on
creating
lighting
solutions
that
enhance
people’s
lives.”

Rashmika
Mandanna
will
be
representing
the
Signify
brands
in
India,
providing
an
opportunity
to
connect
with
a
diverse
audience.
Loved
for
her
style,
grace,
resilience,
and
charisma,
Rashmika
Mandanna’s
image
harmonizes
seamlessly
with
the
brand
ideals,
facilitating
a
deeper
and
broader
consumer
engagement.

About
Signify

Signify
(Euronext:
LIGHT)
is
the
world
leader
in
lighting
for
professionals,
consumers,
and
the
Internet
of
Things.
Our

Philips
products,
Interact
systems
and
data-enabled
services,
deliver
business
value
and
transform
life
in
homes,
buildings
and
public
spaces.
In
2023,
we
had
sales
of
EUR
6.7
billion,
approximately
32,000
employees
and
a
presence
in
over
70
countries.
We
unlock
the
extraordinary
potential
of
light
for
brighter
lives
and
a
better
world.
We
have
been
in
the
Dow
Jones
Sustainability
World
Index
since
our
IPO
for
seven
consecutive
years
and
have
achieved
the
EcoVadis
Platinum
rating
for
four
consecutive
years,
placing
Signify
in
the
top
one
percent
of
companies
assessed.
News
from
Signify
can
be
found
in
the
Newsroom,
on
X,
LinkedIn
and
Instagram.
Information
for
investors
is
located
on
the
Investor
Relations
page.