Yamaha Gears Up To Capitalize On Maharashtra Market
Yamaha Motor ventures into reviving the excitement of the two-wheeler market of Maharashtra. The company’s renewed activities are planned against the backdrop of strong sales generated in the months of July and August 2020 after relaxations in the lockdown. The importance of the market in terms of growth and diversity is huge and the company’s new line up of BS VI two wheelers including stylish 125 cc fuel injected scooters and sporty, globally popular motorcycles in 150 cc and 250 cc will support Yamaha to further capitalize on the growing market potential of the state.
In order to reach out to the large number of customers in the state, the company with a total customer touch points of 2,758, will further work on to enhance engagements and promotions through internet-based services in the coming months. The company expects overall demand to grow during the festival seasons starting from Navaratri and onward to Diwali and Christmas, and in order to further intensify the excitement, Yamaha will be offering low down-payment schemes on its popular scooter models like the new 125 cc Fascino 125 FI and Ray ZR 125 FI. The scooter buyers in Maharashtra can now acquire highly fuel-efficient, technologically advanced, sporty and stylish Yamaha scooters with a down payment as low as Rs. 999.
Mr. Ravinder Singh, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales has said, “Maharashtra has a potential two-wheeler market in the country and Yamaha is keen to further explore the market of the state. With a strong focus in 2020 despite COVID 19 scenario escalating in the state, Yamaha in Maharashtra have registered a decent “reviving” sale in July 2020, and 5% growth in August 2020 with respect to August 2019. Quite certainly, it establishes the worth of the company’s strategic direction and Yamaha will further endeavor to enhance its footprint in Maharashtra two-wheeler market by improving retail with the help of various digital engagements besides facilitating festival buy with various schemes and offers.”
The company’s new launch of BS VI models in both motorcycles and scooters include FZs, R15, MT-15 and all new 125 cc fuel-injected scooter models. The latest launch of FZ 25 (249 cc) and FZS 25 (249 cc) that stands for superior performance and extraordinary controls will be of both utility and value to the customers in Maharashtra who are young and aspires to ride performance motorcycles.