Bird Electric EV1: Family Electric Hatch-Back Under Rs 10 Lakh

Haima Automobile, one of the leading automakers in China, has forayed into the Indian market by showcasing its next-generation family electric car – Bird Electric EV1. The hatchback will be available in the range of Rs. 10 lakh on Indian roads.

Haima New Energy (a wholly-owned subsidiary of Haima Automobile Group), has entered into a technical collaboration on EV with Bird Electric – a wholly-owned subsidiary of Bird Group, an Indian conglomerate with a significant presence in aviation, hospitality, skill development, and personal mobility – to manufacture Bird Electric EV1.

The battery-powered vehicle, likely to be manufactured at soon-to-be-set-up plant in Manesar (Haryana), would be introduced in two variants with a driving range of 200 km and 300 km per charge, respectively. The first lot of Bird Electric EV1 would take at least 12-15 months for the roll-out.

In the back of rising demand for clean mobility, thanks to the government’s continuous push through favorable policies and tax sops on electric vehicles, Bird Electric EV1 has been specifically designed for the Indian customers looking at value proposition in B-segment.

“With the world moving towards clean mobility with least environmental impact, we are satisfied that with the launch (showcasing) of Bird Electric EV1 today, we have entered the fastest-growing segment of the Indian automobile. With the collaboration with Bird Electric, Bird Electric EV1 will reinvent the game in terms of technology and economy, targeted at a wide set of customers across segments. With its attractive pricing, Bird Electric EV1 is the perfect fit for Indian customers, who place a high premium on value proposition in a car purchase decision,” said Mr. Williams Dong, GM, Haima Automobile International Corporation.

“We are glad to be foraying into the electric car segment with a world leader like Haima. We are confident that the duo will successfully match up to customer expectations. The alliance has put in significant time evaluating the electric car market in India, studying evolving customer preferences before bringing this announcement. The vehicle offers unbeatable flexibility matched with the equally unbeatable price point,” said Dr. Ankur Bhatia, Director, Bird Electric.

Bird Electric EV1 is stylish, spacious, equipped with modern and practical features, ultra-modular ergonomically designed passenger vehicles. It comes with a class-leading extended warranty package and annual maintenance package at an easy cost. Bird Electric EV1 is fitted with a high-energy lithium battery and electronic control system and has a torque of 30KW/ 95N.m/150N.m, offering a great balance between performance and fuel economy, with a low total cost of maintenance. The electric car will have a top speed of 120 km/h with the power consumption merely at INR 60 per 100km.

Bird Electric EV1 has the largest boot capacity of its category in the five-seater configuration.

Technical Specifications

Length (mm)      3680 mm

Width (mm)       1570 mm

Height (mm)      1530 mm

Wheelbase (mm)  2340 mm

Kerb Weight       930/1035

Engine Type       Electric

Electric Motor Type: Permanent Magnet Synchronous Motors

Torque 30KW/ 95N.m/150N.m

Power Battery   Ternary Lithium Battery

Battery Power   20.42kWh/28.5kWh

Charging Time (Fully Charged)    9 hrs-11 hrs

Endurance Mileage (Km)  202 km-301 km

Gear Ratio  8.34

Top Speed 120 km/h

Steering  Electric

Ground Clearance (Unladen)      160