Maruti Suzuki’s young and dynamic mini SUV S-PRESSO attains its first anniversary of ‘Living it up’ with over 75,000 ecstatic customers. Engineered with best-in-class technology coupled with spacious interiors and a commanding front seat view, the robust and stylish S-PRESSO is designed for the urban Indians who seek thrilling experiences.
Speaking on the success, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “Within a short span of a year, Maruti Suzuki S-PRESSO has carved a strong niche for itself with many segment first features like dynamic center console with SmartPlay infotainment system, steering mounted audio and voice control etc. In line with the aspirations of young India, S-PRESSO is exclusively designed to offer a mini SUV feel with the best of technologies and features. Rightfully pegged as the ‘Genki car’ S-PRESSO stirs right notes to pep-up the industry.”
He added, “Within a year, S-PRESSO buyers have shown 24% higher inclination to accessorize their cars with unique and exciting accessories to match their lifestyle. Infact S-PRESSO witnessed an uptake in positive momentum with an increased buyer interest in the unlock phase. We thank our customers for their endorsement of this young brand.”
Launched in 2019, S-PRESSO demonstrates youthfulness, vitality and energy that resonates with the ‘go-getters’ of India who strive to lead an exciting life. Within a month of its launch, S-PRESSO made its debut entry in the top ten cars list and has won over half a dozen awards in the automobile arena. It continues to captivate the customers and has made a strong foothold in its segment with over 9% market share in the A2- segment.
To engage with its target audience, Maruti Suzuki S-PRESSO has maintained a strong social media footprint. S-PRESSO campaigns have been buzzing throughout the year with unique youthful properties such as Comic Con, ISL, Street Dancer 3D, Cult.Fit and IPL to engage young urban customers.